Socialization - 6074 Words

Michael Mangin SOC 1E BY NIJOLE BENOKRAITIS CHAPTER 4 - SOCIALIZATION Homework Questions MULTIPLE CHOICE QUESTIONS 1. _____ is the lifelong process of social interaction in which an individual acquires a social identify. a. The generalized other b. The looking-glass self c. Socialization d. Resocialization e. The sense of self Adrian, from the time he was born, began learning how to think and behave effectively in society. He learned language, norms, and values first from his parents and then from his peers. Adrian went through a process of a. learning. b. socialization. c. culture. d. resocialization. e. nurturing. 2. 3. Socialization begins at a. birth. b. age 1. c. age 2. d. age 5. e. when a child begins to speak. Benjamin describes†¦show more content†¦a. The statement is an example of the nurture side of the debate. b. The statement is an example of the nature side of the debate. c. The statement is an example of neither the nurture nor the nature side of the debate. d. The statement is an example of either the nurture or the nature side of the debate. e. The statement is an example of both the nurture and the nature side of the debate. 14. â€Å"Human development is fairly fixed.† This statement is an example of which side of the nature/nurture debate? a. The statement is an example of the nurture side of the debate. 61 Michael Mangin b. c. d. e. The statement is an example of the nature side of the debate. The statement is an example of neither the nurture nor the nature side of the debate. The statement is an example of either the nurture or the nature side of the debate. The statement is an example of both the nurture and the nature side of the debate. 15. â€Å"Human development is fairly changeable.† This statement is an example of which side of the nature/nurture debate? a. The statement is an example of the nurture side of the debate. b. The statement is an example of the nature side of the debate. c. The statement is an example of neither the nurture nor the nature side of the debate. d. The statement is an example of either the nurture or the nature side of the debate. e. The statement is anShow MoreRelatedEffects Of Socialization1676 Words   |  7 PagesSocialization is defined as the â€Å"process by which individuals acquire thoughts, feelings, and behaviors â€Å"appropriate† to their positions in society,† (Rohall 149). Individuals experience socialization beginning the day they are born, and throughout most of their lives. It can occur through everyday observation and interaction at every stage of development, or it can occur more formally though education and mentors. Socialization is important to ho w individuals interact in society and it also playsRead MoreThe Benefits Of Socialization1239 Words   |  5 Pagescommunication with others may lead you to have a good job later in the future. Socializing connects to English by speaking with others, can provide you a well paid job, the benefits of socializing, and further more into interesting facts. In socialization, there’s different ways of socializing and the practice of benefits for socializing with others. For instance,† Walking together, playing games, tutoring, getting in volunteering jobs, joining discussions in real time, going to movies, going forRead MoreWhat are Agents of Socialization?1413 Words   |  6 PagesSocialization is a lifelong learning process essential for our development as human beings. Through socialization we acquire a sense of self as well as emotions. Socialization is an essential factor in shaping our behavior. Without socialization, people wouldnt be able to learn the language, symbols, values, and norms of the society their live in. They also wouldnt be able to find their place in society. Significant individuals and groups that have an impact on a persons socialization are referredRead More Socialization in College Essay807 Words   |  4 PagesSocialization in College What if everyone sat alone for lunch, each company did not interact with other businesses, and everyone lived a life of solitude? During college, learning to interact with others plays a large role in shaping the individual. College life provides many opportunities for a student to become involved with others. This socialization can result in a person gaining many benefits, including preparation for the work world. Social development helps a student to meet new peopleRead MoreGender Socialization : The Princess And The Frog920 Words   |  4 PagesGender socialization takes place in our everyday lives whether we subconsciously know it or not. Gender socialization is the socially learned expectations and behaviors associated with members of each gender. For example, If I were to say it takes my friend at least 45 minutes to do their hair before school everyday, you would assume I am speaking about a friend who is a female as opposed to a friend who is male. This is because of the idea of gender socialization. As I stated earlier, gender socializationRead MoreMusic as an Agent of Socialization Essay1409 Words   |  6 Pagesagent of socialization in each of my 4 decades. I know and hope that it will continue to do so. During each period music has affected my personality, shown my personality, affected my perceptions and helped me to cope with growing and changing as a person. My Looking Glass Self has compared the person in song and possibly the singer themselves to myself to gain perspective of who I was at each time. I am going to discuss each decade with the thought of how music was an agent of socialization in eachRead MoreOrganizational Recruitment and Socialization1935 Words   |  8 PagesRecruitment and Socialization Organizational Recruitment and Socialization In contemporary society demographics are changing as older individuals are working beyond retirement and businesses are seeing more diversity among its workforce. These changes bring forth the importance of research studies for organizational psychologists in examining the current psychology of new employees along with current organizational systems, such as recruitment and selection and socialization. OrganizationalRead MoreAcademic Socialization : Differences And Challenges1227 Words   |  5 PagesAdult ELLs’ Academic Socialization: Differences and Challenges Students who come from different academic, social, and cultural backgrounds have received different orientations towards literacy skills or the educational experience in general, which eventually influence their academic performance either as analytical readers, writers, class discussion participants, presenters, or note-takers. The multilingual and multicultural population of learners such as the ELLs comes to the English academic institutionsRead MoreGender Socialization And Gender Roles998 Words   |  4 Pagesincreased awareness helping towards a neutral gendered socialization process which will inevitably eliminate the inequality? Gender socialization is the process where an individual is impacted by agents of socialization through their life stages which consequently creates the gender roles we see in today’s society. The only way to start working towards a gender equal world is by making changes towards the gender socialization process. Gender socialization allows for the creation of gender roles and it isRead MoreSocialization Is The Lifelong Process Of Learning1624 Words   |  7 PagesSocialization Socialization is the lifelong process of learning. Socialization is vital to the functioning of an individual, for society is continuously changing, requiring constant adaptation. For example, an individual who grew up in the 1970s would function poorly if they did not adapt to learning about and using modern technology. It begins shortly after birth; early childhood is the period of most intense socialization (O Neil, 2011). Different stages of life call for learning of different

Importance Of Medical Ethics And Its Development...

Importance of Medical Ethics and its Development throughout History For thousands of years medicine has been executed by competent and well trained licensed individuals dating back to the 5th century BCE where the Hippocratic Oath was taken by physicians. The Hippocratic Oath (Modern) reads, â€Å"I swear to fulfill, to the best of my ability and judgment, this covenant: I will respect the hard-won scientific gains of those physicians in whose steps I walk, and gladly share such knowledge as is mine with those who are to follow. I will apply, for the benefit of the sick, all measures which are required, avoiding those twin traps of overtreatment and therapeutic nihilism. I will remember that there is art to medicine as well as science, and†¦show more content†¦These ethics have not only kept good order and discipline but they have also allowed world renowned physicians such as Dr. Achibald McIndoe, Dr.Vivien T. Thomas, Dr.James Blundell, Dr.Joseph Lister, Dr. Edward Jenne r, and others to push the envelope allowing groundbreaking development and overall better medicine that we practice today in modern civilization. â€Å"Personal prejudice has no place in a doctor s life. For example, he should treat his patient suffering from alcoholic cirrhosis, or from chronic bronchitis, even though it is the patient s habit for consuming alcohol or smoking. The doctor cannot be ethical by refusing treatment to his patient; on the contrary the doctor should treat him with sympathy. If the physician withholds his service it is considered as shedding blood. In clinical practice, patient’s best interests are safe guarded by his physician s duty to choose tests and treatments that seem best for the individual’s need. To safeguard patients, investigators, institutions, and the public, various research- related practices and regulations have been developed. These codes help us understand and work more effectively in the ethically interesting domain of c linical investigations conducted in human subjects. Seven essential requirements of ethicalShow MoreRelatedEthics of Red Cross1495 Words   |  6 PagesHEALTH CARE ETHICS AND SOCIAL RESPONSIBILITY Michael B. Boone Code of Ethics A Look at the American Red Cross Date: January 25, 2015 The American Red Cross has been known to be one of the most humanitarian organizations in the United States and throughout the world aiding and helping in different series of generous contributions in many disaster areas as well as bringing health care advancement to communities in the Unites States and in the world that need help in development (Dulles, 2014)Read MoreThe Importance Of Ethical Business Is Not New1334 Words   |  6 PagesThe importance of ethical business is not new. Every long-term successful business has clearly understood the need for ethical business practices. There are lessons to be learned, both positive and negative, from businesses around the world. CEOs must work hard to find a balance between profits and public image by learning from history, understanding the evolution of business ethics, and understanding the social responsibility of businesses. CEOs in the business world today are in a precariousRead MoreBiomedical Ethics : A Study Of The Line Between God And Medicine1611 Words   |  7 PagesBiomedical Ethics: A Study of the Line Between God and Medicine During the years of 1975 and 1976, a Supreme Court Case was fought that changed the world of biomedical ethics. On April 14, 1975, twenty-one-year-old Karen Quinlan experienced severe brain damage after ingesting a combination of narcotics and alcohol. Shortly after this, she lost consciousness and quit breathing for two periods of fifteen minutes each The young woman’s doctors declared her brain dead due to the irreversible trauma thatRead MoreAnimal Testing And Its Effects On Society1393 Words   |  6 PagesI. From bench to beside (1) The development of new treatments including medicines are distinguished for being time consuming, costly and complex. However, this timely manner is beneficial for society as it meant to provide an efficient and safe medication. Concerns regarding when animal studies are necessary compared to clinical trials has been a debatable topic among society. For over a decade, animal research has served as a fundamental component in many medical findings. Mousses are commonly usedRead MoreResearch Ethics : Animal And Clinical Research1188 Words   |  5 PagesResearch Ethics: Animal and Clinical Research When it comes to clinical research, many people think of clinical trials, but that’s only merely a small portion of a process towards a medical development involving a process call bench to the bedside. Clinical research outline scientific investigation involving animal or human subjects helping translate basic research into new treatments that would be valuable to patients. Clinical trials can contain a variety of research under the departments of physiologyRead MoreImportance Of Consent And Its Effects On Medical History931 Words   |  4 PagesImportance of Consent There are many ways to give back to your community, by donating your time, money, or in some cases biological material. Throughout the developments of medical history, there have been countless test subjects and donors that have played a role in medical advancements. It was not until the mid-1900’s that anyone started really investigating how medical researcher obtained their materials thus their unethical practices were discovered. Doctors took patient’s samples for researchRead MoreThe Fundamental Concept Of Trust1487 Words   |  6 Pages Since the introduction of concept analysis by Walker and Avant, theorists have stated its importance to nursing theory (Reed Crawford Shearer, 2012, p. 274). Trust is an essential concept in nursing, and has gained its importance both clinically and organizationally (McCabe Sambrook, 2014, p. 816). Trust it is an important feature of the nurse-patient relationship and is based on a dynamic process (McCabe Sambrook, 2014, p. 816). Structurally, trust is associated with various outcomes andRead MoreNursing Is Defined As Moral And Medical1490 Words   |  6 Pages Nursing is defined as moral and medical answer to human wants, covering scientific duty and cure along with material, mental, divine and community care of persons and sets of persons (Daly, Speedy Jackson, 2010). â€Å"It includes the raise of health, the prevention of illness and the care of ill, disabled and dying people† (WHO, 2015). On the other hand, professional competence is the capability to perform and demonstrate technical skills, abilities, knowledge, attitudes, values, judgment, and differentRead MoreCoe of Ethics1625 Words   |  7 PagesCode of Ethic Paper There are many healthcare organizations that follow their own mission with ethical values and company goals. The American Association for the Advancement of Science follows the mission statement of â€Å"advance science engineering, and innovations throughout the world for the benefit of all people.† (American Association for the Advancement of Science, 2015) By following company goals, this statement can be reinforced. What are the organization’s goals and how are they tiedRead MoreIs Illegal Aliens Are A Drain On Our State s Resources?1602 Words   |  7 PagesAn 85 year old, Hispanic, female patient was admitted in the adult intensive care unit (AICU), with the diagnosis stroke. Prior to the patient’s admission into the regional medical center, the patient had a history of heart and pulmonary problems, and lung cancer, which was successfully treated by surgery and radiation ten years ago. Tests conducted during the patient’s admission revealed early stage liver cancer. The patient has been in a comatose state ever since admission, and has been unable

Advertising Agency for Grey Group - myassignmenthelp.com

Question: Discuss about theAdvertising Agency for Grey Group. Answer: Introduction Grey Group is a global marketing and advertising agency that has its headquarters in New York City. They have their offices in 432 locations in 154 cities, spread in offices in 96 countries. They are geographically divided into four units: North America; Europe, Middle East Africa, Asia-Pacific and Latin America. The group is an unit of the communication conglomerate WPP Group, having subsidiaries like Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. They operations in disciplines like advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion and interactive marketing (Global - About | Grey Advertising Global | Famously Effective Since 1917, 2017). Discussion The Grey Group have their office in Toronto at 46 Spadina Ave #500, Toronto, ON M5V 2H8, Canada. The main clients of this agency are internationally famous names like Procter Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M. The company was founded in 1917, continued as a public company and today is one of worlds most innovative companies. The office in Canada was opened in 1958, with footprints spread out in Toronto, Vancouver and Montreal. It is one of the top Canadian agency that has expertise in all types of marketing disciplines. The company has always focused on driving of results at the time of acquiring attention for their clients for more than 100 years. The company is employing around 6,500 people and earning a revenue of 1.307 billion in USD. The most singular purpose of the group is building the value of their client brands. The company has always focused persistently on their clients, judging their own performance with the help of growth rates and their prospects with the help of the faith the clients show in them. This enduring strengths has become rooted in their souls and has permeated their vision and their work. Under WPP, Grey Group is the smallest among the Big Four of the advertising networks, but has seen success for several years since 2010. It has a strong reputation for careful account management and that has led to the earning of loyalty from many long-standing advertisers, most prominently Procter Gamble and GlaxoSmithKline, both of which have been clients for the last 60 years, and then 40 years of loyalty from Canon. Grey Group has strong client relationships and is conventionally more famous for careful and methodical account managementinstead of outstanding creativity. Since mid-2000s the agency has taken up big steps for improving the overall quality of their output with the help of their London and New York offices. It ultimately led to a range of significant account gains. Before the group got acquired by WPP, it had for long been the subject of merger speculation. Even though a small number of shares were publicly traded, Grey was in all its intents and purpose a private company that was controlled by the patriarch Ed Meyer. The speculations came to an end in the year 2004 when Meyer revealed that he is considering a sale. The deal with WPP got finally completed in the year 2005 (Advertising, Branding, Consumer Insight, Digital, Marketing, PR, Design, Media - WPP, 2017). The digital team has more than 180 dedicated members and more than 85% of the clients are using the service of the company for completely integrated work. The activation team of the group is award-winning and is known for producing some famously effective work for their clients by means of connecting the brands with culture. The companys approach to PR is their unparalleled secret weapon. They are the only marketing communications organization that have a full-service public relation group that is embedded directly inside the agency. Grey PR makes sure that the clients people, campaign, brands and products are in coordination with the strategic earned media plans that are given the responsibility of delivering powerful ROI. Grey Group is known for bringing a rigorously meticulous approach to all forms of media practices, with the brand and media planners working closely together like a team in close collaboration with the account and creative management. The unique approach of the co mpany has integrated Shopper Marketing principles from the campaign ideation stage, having an influence over the key visual, toolkit strategy development and product claim. The Mobile and Connected Experiences team has assisted in connecting with brands more deeply for the customers. The organization is led by their CEO Michael Houston and Executive Chairman Jim Heekin (Grey Group: advertising and marketing profile at Adbrands.net, 2017). The agency has received several awards from different institutes like the Cannes Lions International Festival of Creativity for Excellence in Partnerships with a Talent, the DAD Awards for Use of PR, the CLIO Awards for Product Innovation, the AICP Next Awards for Experiential and many more. The top competitors for Grey Global Group are Omnicom Group Inc, The Interpublic Group of Companies Inc and Publicis Groupe SA. The company has strong operations and a good market reputation for quality work. Even though they have strong ties with their clients, they still have not been able to become a formidable brand in comparison with other big market players. They have limited marketing skills for attracting business. However, they have the opportunity of using online advertising as a new form of revenue. They can adapt new strategies for doing marketing research, which would help bring in more revenues for the company. The company can use decentralized decision making as a form of local mar keting, as it differs from one region to another. The company still has some looming threats on its head like the increase in number of lawsuits because of sheer negligence in the making of ads. There is the threat of recession hitting the industry as the cut is majorly looming on the marketing budget of corporates. Moreover, cut throat competition is experienced in the industry by the other major market players (Grey Group, 2017). Conclusion Grey Group as an effective and efficient organization is in operations since 1917. They majorly fall in the category of advertising and corporate organizations. Their major target group are organizations who are in need of a good marketing communication agency. They have positioned themselves in the market after realizing the current trends for effective and efficient communications. References and Bibliography Advertising, Branding, Consumer Insight, Digital, Marketing, PR, Design, Media - WPP. (2017).Wpp.com. Retrieved 13 October 2017, from https://www.wpp.com/wpp/ Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Global - About | Grey Advertising Global | Famously Effective Since 1917. (2017).Global. Retrieved 13 October 2017, from https://grey.com/global/about Grey Group : advertising and marketing profile at Adbrands.net. (2017).Adbrands.net. Retrieved 13 October 2017, from https://www.adbrands.net/us/greygroup_us.htm Grey Group. (2017).Adweek.com. Retrieved 13 October 2017, from https://www.adweek.com/tag/Grey-Group/ Puzakova, M., Kwak, H., Ramanathan, S., Rocereto, J. F. (2016). Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.Journal of Advertising,45(4), 365-376.

Wind Energy Essays - Wind Power, Wind Turbines, Electric Power

Wind Energy For many centuries wind has been used as a reliable source of energy. It is clean and inexhaustible. Wind is used to make the job of a human simpliar. It is used for grinding grain, pumping water, and to enable sail boats to move. Though often the amount of wind power varies depending on the climate of an area. Although wind power is only used in selected areas the recent interest in fuel conservation has sparked the development of windfarms. In the 1980's a studied showed that in order to produce one kilowatt- hour of energy cost 4 cents. The best known horizontal axis machine in the United States is the American farm windmill which is frequently used to pump water. This machine has rotor with up to 20 blades mounted on a horizontal shaft and a tail-vane. A tail-vane is to keep the rotor facing inot the wind by swiveling the machine. Unlike the farm windmill, the modern windmill only use four blades to generate electricity and are able to operate at high rotor speeds. The Jacobs three blade windmill, which was used widely between 1930 and 1960, could deliver about I kilowatt of power at a typical wind speed of 14 miles per hour. Lately a different type of windmill has been used. It is a large horizontal two bladed wind turbine. These were first installed in Ohio in 1975. Another type of windmill which has a rotor diameter of 400 feet and a shaft height of 250 can produce 6,200 kilowatts of power . These were first places in oahu, Hawaii. The term "wind farm" is used for a large number of wind mills, that are clusters at a site with a moderately constant wind, These are generally near mountain passes. With in the united states wind farms appear in New Hampshire, California, and Hawaii. At these sites the machine capacities range from 10 to 500 kilowatts. In 1984 the total energy output of all the wind farms in the united states exceeded 150 million kilowatt-hours.

Hips Feel Good free essay sample

The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with them. The campaign featured normal women of different shapes and sizes recruited in a number of ways; one was approached in the street, another answered an ad which was placed in a local South London newspaper. This campaign has also spurred on a phenomenon whereby attractive women with bodies that better reflect 95% of the female population are referred to as Dove Mediocrities. As part of this campaign, in 2006, Dove started the Dove Self-Esteem Fund that claims to change the Western concept of beauty from ultra-thin models with perfect features to making every girl (and woman) feel positive about her looks, no matter what they are. In an effort to promote the Fund, Dove ordered a series of highly-successful online-based short films promoting the self-esteem concept, which to date includes Daughters (which also aired as a 75-second television spot souring the Super Bowl XL), Evolution (which went on to win a number of honors, including two Cannes Lions Grand Prix awards), Onslaught, and Amy. We will write a custom essay sample on Hips Feel Good or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This case describes the situation of Dove as a brand and presents a proposal of what the strategy must continue in order to remain successful and attractive to the consumers. Problem Statement In order to gain market share, Dove has launched a campaign that has the purpose of improving brand image by connecting the to a new concept of beauty. This concept relies on the idea that beauty is not longer a utopian state based on the typical stereotypes of beautifulness; instead, this new concept is based on real people of different shapes, sizes, and colors, encouraging people to love themselves as they are. The first results were successful; Dove made a bond with the society and people started to identify themselves with the brand and therefore demanded more of Dove’s products. However, changing the world’s concept of beauty is not an easy task. On one hand, people have an innate tendency to compare themselves with the established stereotypes pushing them to desire perfect beauty and alternatively, competitors’ strategies are built on ideal beauty, so either they will fight back against real beauty campaign or they will copy the strategy. This is because they compare themselves against a very specific standard of beauty, which only few people fit (for example, supermodels). Leaving aside marketing and commercial efforts, it is a fact that there is no product in the world that can make miracles happen; this means that no body cream or beauty product can change a normal woman into a supermodel. As a result, the strategy of Unilever was to bring down the measurement line (or widen the definition) by telling the world a revolutionary idea linked to the Dove Brand, â€Å"beauty comes in all sizes, colors and shapes†. Unilever got as result more women feeling attractive, which have now a bond with the brand behind the revolution. Debunking Stereotypes Launched in 2004, the ad campaign featured real women whose appearances are outside the stereotypical norms of beauty. The ads asked viewers to judge women’s looks (Oversized? Outstanding? Wrinkled? Wonderful? ) and invited them to cast their votes on www. campaignforrealbeauty. com. In 2005, Dove launched the second phase of this advertising, showing six real women with real bodies and real curves, which was created to discredit the stereotype that only thin is good-looking. By 2007, Dove launched the third phase of the campaign, attempting to challenge the â€Å"only young is beautiful† stereotype. This was based on the dove global study â€Å"Beauty comes of Age† which revealed 91% of women ages 50-64 believe its time for society to change its view about women and aging. The campaign celebrates the essence of women 50+: wrinkles, age spots, gray hair and all. Currently the campaign for real beauty is focused on how today girls are bombarded with unrealistic, unattainable messages and images of beauty that impact their self-steem. 1 Boosting self-esteem around the world The research also revealed an alarming 74% of 8-13 year-old girls saying they wanted to change their appearance . Based on this, the company created the Dove Self-Esteem Fund, which has the purpose of building self confidence in young girls. The Fund also collaborates with organizations like the Eating Disorders Association (EDA) who are developing new ways to increase self-esteem. EDA has developed a workshop designed to help young girls (and boys) understand and deal with feelings about their physical appearance. It also teaches them about how â€Å"ideal† images of beauty are created. Through these actions, Unilever is increasing their brand awareness and making a bond with young girls which in some way became customers and will remain like that in the future. Controversy with real beauty campaign A situation arose after Dove’s campaign for real beauty was launched. People started thinking that Dove was not sending out the correct message. There were severe responses to each of the phases of the campaign. For the phase called â€Å"True Colors†, in which young girls are shown saying that one hates her freckles and another one â€Å"wishes she was blonde †. The idea behind Dove’s campaign is to say that every woman should love herself just the way she is. The replies many people made included that hating one’s freckles is not necessarily implying a low self-esteem; it is just saying that you dislike some part of your body and that is it. If people embrace fully the campaign and feel that everything is perfect, fat people may eventually show more dangerous health problems because of them being comfortable with their besity. The controversy with this phase of the campaign was that hating one part of your body did not make you a low self-esteem person. The idea for the â€Å"love your hair† campaign was that women spend too much time, energy, money and resources when they go to the beauty salon and they only end up â€Å"frying† their hair, so the y suggest to just love your hair the way it is. The responses to that ad were that, again, wanting to vary your hairdo by using curling irons or by changing its color is not necessarily a sign of low self-esteem. The Dove campaigns were taken to extremes, when all they were trying to achieve was to improve self-esteem. Furthermore, for the Onslaught campaign, reactions included people feeling that they were being mean and judgmental, since â€Å"Participating in fashion, cosmetics, exercise, or even plastic surgery doesnt necessarily make a girl unhealthy. † The argument here is that not because you want to correct a part of your body or your appearance that you are not comfortable with means that you are mentally unhealthy or that you have low self-esteem. The idea is that Dove’s campaigns should not be as radical as they are being handled. It is clear that they don’t think that the beauty industry is evil, they are the second largest participant. Contradictions at Unilever: Dove vs. Axe Unilever faced controversy due to two contrary brand advertisings. First, the one for Dove that praises women and their natural beauty and also the one for Axe, which is seen by some people as blatantly objectifies and degrades women. The idea behind Axe’s campaign is to appeal to boys and young men by presenting very attractive women that will instantly go after them if they use the product. Axe, being another product from Unilever, opposes completely the idea behind the Dove campaign. Many people see this opposing ideas as offensive, which has brought negative publicity to Unilever. In the end, Unilever is a big part of the beauty industry: â€Å"It is the world’s second biggest advertiser and manufacturer of skin whiteners, diet drinks, cosmetics, and other beauty products. Many people are not taking so seriously the campaign for Dove, since the same agency worked on the campaign for Axe . Such divergent propositions send mixed ideas to the market, making them not want to purchase Unilever’s products. Contradictions at Unilever: Greenpeace vs. Dove Unilever faced another challenge: when they released the Onslaught campaign, Greenpeace replied to it by producing a video very much alike but titled: Onslaught(er), portraying how Unilever’s products come from natural resources and the company is doing nothing to replenish what they are using. What Greenpeace argues as being the main reason for their campaign is the following: â€Å"As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry thats behind so much forest destruction . † Environmentalists, naturalists and other groups reacted to the campaign, putting pressure over Unilever, who then had to take action and engage in social responsibility programs that are supposed to help the environment. The campaign aired for two weeks only, but the pressure was such, that Unilever had to start operating a plan to prevent deforestation and to encourage reforestation. Alternatives Analysis 1- Keep creating deeper connections with women on the most personal level. This means, intensify the corporate social responsibility of the brand by stretching even more the bonds and building truth among customers, making a movement instead of a campaign. By doing this the company can remain close to the customers identifying real needs, and helping the society fight the stereotypes of beauty. 2- Modify the actual direction of the real beauty campaign through a less realistic and more institutional campaign. This mean maintaining the campaign by talking and bluffing a lot about the issue but expending less money and effort in trying to solve stereotypes beauty problems of society and focusing more on sales strategies which take advantage of the emerging awareness of the brand. 3- Change the direction of the campaign by leaving aside the real beauty and reinforce the functional strengths of the brand as the mildness. The company can take advantage of the recent awareness of the brand and give a change of direction based on the functional strengths. Key decision criteria Key Decision Criteria could be: †¢ Possibility to gain Market Share (M. S. ) †¢ Increase Revenues (I. R. ) †¢ Improve the brand image (B. I. ) †¢ Strengthen the brand (B. S. ) †¢ Perception as an outstanding product (O. P. ) †¢ Stockholder Satisfaction (S. S. ) †¢ Reach new customers (N. C. ) †¢ Improve communication about Dove products (I. C. ) Evaluation of the Key decision criteria in a decision-making matrix (-1, 0, +1): Alternative M. S. I. R. B. I. B. S. O. P. S. S. N. C. I. C. Sum 1 1 1 1 1 0 1 1 1 7 2 -1 -1 -1 -1 0 -1 -1 -1 -7 0 0 0 0 1 1 0 1 3 Decision-making Matrix Recommendations In order to prepare Dove for the next stage of the re-launch, the question is what is the goal of Dove for the next stage? Was the target of the first stage to strengthen the brand and the perception of the brand at their customers through outstanding campaigns, the next step is to keep and strengthen the whole image even to increase it , in order to gain more revenues. Another goal is to communicate the Dove products so that statements in advertisements appear more sincere. The main problem here is the competition. It can be expected that the competition will adopt parts of the successful marketing strategy and try to gain hereby market-share. Due to the fact that the first re-launch produced already all the demanded improvements and the competition is now aware of the marketing strategy of Dove it is hard to establish new ways to keep or even increase revenues and the brand-equity. But according to the decision making matrix alternative 1 is the best option to reach this ambitious goal. Compared to the other two alternatives, alternative 1 is honest with the target-group of Dove and it gives possibilities to reach new customers and thus increase the revenues and participate more market-share. The first step for the additional re-launch stage is to keep and strengthen the already established bond between women. Regarding the statistics, just two percent of all requested women believe that they are pretty. So the main goal has to keep on tracking the 98percent that don’t believe in their natural beauty. That means to follow the started campaigns in TV, radio, in school as well as the catalogs for moms and daughters. The catalogs and workshops have to be updated frequently in order to provide the most actual information and service to the customers and to gain constant interest in it. The updates have to occur simultaneous to the launch of new products and thus to the development process. But beside the passive connection to the customer as readers and silent participants of the workshops, the active part has to be reinforced. Customers should have the feeling that they are part of Dove, by having the opportunity to run workshops and to share their experience with other participants. The next step for Dove to gain revenues would be the 2% of the women who think they are already pretty as an additional target group. Thereby Dove has to act very sensitive. Instead of changing their way of advertising with â€Å"normal average looking† women of the street, Dove could launch promotions at fashion shows or beauty events. Thus Dove could advert to their advantages in comparison to other products and that even â€Å"models† can take care of their beauty with Dove products. Hereby Dove has to act very careful in order not offending their core target group, the 98% of women who don’t believe in their natural beauty. A wrong launched campaign would be seen as perfidiousness. Finally, new campaigns could be launched in areas where Dove was not active so far. For example catalogs and workshops in kindergartens, nursing homes, or in charity accommodations, in order to gain more positive media perception. Dove could also work together with dermatologists that support the companies’ statements about the natural ingredients and affirm the difference to competitor products. Therefore a new medical product line for dermatologists and pharmacies could be developed. Dove could also consider about launching a business-line and providing workshops and guidebooks to companies where the skin of people is stressed, like the mining-, steel- and construction industry, etc. Implementation Plan According to the recommendation, the plan is to strengthen the brand position by stretching more the bonds with women. In order to do this, the first thing to do is to identify whether the ideal of beauty has changed in the past 5 years. A marketing research must be conducted to learn how the perception of beauty has evolved and what the current trends are in terms of beauty products. Secondly, a study of competition campaigns has to be done to see whether copying Dove’s campaign is being also successful for them or whether they are using a different strategy to compete. Based on these researches, the next step is to prepare a reinforcement of the campaign by adding new and innovative ads using new concepts of beauty, which could be for example intelligence, self-confidence, professional realization or family (not only physical aspects). These would improve the bond that existed with women, because consumers will realize that Dove is evolving together them. This will give Dove a competitive advantage because the competition is now copying the strategy that Unilever launched years ago. This reinforcement gives a good opportunity to use new channels that were not used before and could be used to leverage the brand potential and reach new consumers. Throughout the implementation of this strategy it is important to also maintain and improve stakeholders engagement, and to do this Unilever must establish social responsibility programs and they need to work together with dermatologists that support the companies’ statements about the natural ingredients and affirm the difference to competitor products, this will project to the consumers the message that Dove cares about the environment, one of the things that currently is seen as attractive in a brand and that makes a company sustainable through the years. Finally, the active participation of women has to increase by creating more opportunities of interaction, like blogs or discussion forums and bringing more people to participate in these activities. Also the use of workshops, expos, congresses and appearance of Dove in social events that are important for women today will be key to improve the participation in the campaign and to obtain a full involvement of the consumer.

Free A Soccer Game Informative Essay

Free A Soccer Game Informative Essay A Soccer Game A new day begun and all the people are rejoicing and ready to go and witness the victory of their teams. It was on 5th December 2011 at Pakistan National Stadium when the match between India and Pakistan had to begin at 2 p.m. The funs had come early, and the stadium was full of people waiting to cheer for their teams. A lot of funs had come from India, but the 80 % of the stadium were Pakistani. All funs believed that their team will get out victoriously. The media had come to air the game live in the television because the stadium was full, but there were those who did not have time or possibility to go, so they could watch it on the television. The game begun at 2.10 p.m. and all the funs watched silently The players from India had the courage and they thought that India will emerge the winner. The stickers of India tried many times to score a goal but all in vain. The first half ended with score being 0-0. The second half begun, and the defenders for Pakistan were strong trying to defend many strikes made by India. The game was tough for Pakistan despite the cheering from the funs. The Pakistan coach started instructing them while in the filed. At the 91st minute striker Zech got the ball from midfielder, and he passed all Indian defenders, and he made an excellent goal. After three minutes, the game was over and Pakistan player went out celebrating. The game ended with Pakistan victory of 0-1 The Indian funs went away disappointed, because India played well but did not win. The funs from Pakistan celebrated even in the streets of the city making joyful songs and woes. The game showed that the funs cheering for a team and venue of play can determine the victory of the team.

Analysis on Race (Black) and Representation in Media Essay

Analysis on Race (Black) and Representation in Media - Essay Example While the society has made giant strides towards toppling black discrimination and segregation, significant barriers still remain, reinforced by perceptions created in the media. This paper will look at how these perceptions are perpetuated, especially in music videos in the mass media. The video begins at what looks like Lil Wayne’s residence, and features static Major as his house guest. They seem to be preparing for a night out and are sprucing themselves up in front of a mirror, adjusting their gleaming jewellery and enquiring from each other on how they look. After they are done with their preparations, they leave the house and board an International TXT limousine. They are ushered into the limousine by a scantily clad woman who gives them a secretive glance. Once in the limousine, they seem surprised to find it filled with seemingly intoxicated and similarly scantily clad women. They proceed to make themselves comfortable among the women, who seem to be taken in by the t wo men, with Lil Wayne rapping along and miming to the song’s lyrics. They drive through Las Vegas and Lil Wayne also climbs to the top of the car to play a guitar. Stereotyping of black males in videos acts to serve various purposes, especially motivational and cognitive (Park et al. 159). A desire for the justification of the status quo acts to give life to activation and formation of stereotypes. Stereotyping in the media industry is as a result of the need to give information on the featured characters and to show the audience what to expect of the actions of the character. The media portrayal of black males, especially in music videos, creates an impression of what the society associate them with. In Lil Wayne’s Lollipop video, he is seen dressed in expensive clothing with overly extravagant jewellery. The image created from this video plays on the stereotype of black, ignorant characters, which Lil Wayne seems to enjoy portraying and thus creates an impression th at he is that stereotype. This, in turn, creates an impression in society that all rich black males live in that manner. Society at large then expects this same characterization, in real life, and this becomes a handicap to African Americans since they will be gauged using these same stereotypes, in job interviews and elective posts. It is not uncommon to see covertly racist media adverts, which play on these stereotypes, during elections, since this stereotype has already been endorsed, by powerful rappers, who have a lot of influence, in the African American society. African Americans are, therefore, not treated as seriously as other candidates in elections, and job interviews, where the interviewers may not have had close contact with African Americans, thus have their opinions formed by the stereotypes depicted in the videos. Representation of black males in music videos consists of exaggerated racial portrayals identifiable as parodies of stereotypes (Park et al. 161). Most mus ic videos will have black males from the ghetto wearing gang colours and flashing gang signs. While this is possible, gang affiliations are a crime in America and thus this can be misinterpreted to show African American young men as violent and unrepentant of the pain caused by gang wars. The media industry is flooded with representations of black males as members of