Socialization - 6074 Words

Michael Mangin SOC 1E BY NIJOLE BENOKRAITIS CHAPTER 4 - SOCIALIZATION Homework Questions MULTIPLE CHOICE QUESTIONS 1. _____ is the lifelong process of social interaction in which an individual acquires a social identify. a. The generalized other b. The looking-glass self c. Socialization d. Resocialization e. The sense of self Adrian, from the time he was born, began learning how to think and behave effectively in society. He learned language, norms, and values first from his parents and then from his peers. Adrian went through a process of a. learning. b. socialization. c. culture. d. resocialization. e. nurturing. 2. 3. Socialization begins at a. birth. b. age 1. c. age 2. d. age 5. e. when a child begins to speak. Benjamin describes†¦show more content†¦a. The statement is an example of the nurture side of the debate. b. The statement is an example of the nature side of the debate. c. The statement is an example of neither the nurture nor the nature side of the debate. d. The statement is an example of either the nurture or the nature side of the debate. e. The statement is an example of both the nurture and the nature side of the debate. 14. â€Å"Human development is fairly fixed.† This statement is an example of which side of the nature/nurture debate? a. The statement is an example of the nurture side of the debate. 61 Michael Mangin b. c. d. e. The statement is an example of the nature side of the debate. The statement is an example of neither the nurture nor the nature side of the debate. The statement is an example of either the nurture or the nature side of the debate. The statement is an example of both the nurture and the nature side of the debate. 15. â€Å"Human development is fairly changeable.† This statement is an example of which side of the nature/nurture debate? a. The statement is an example of the nurture side of the debate. b. The statement is an example of the nature side of the debate. c. The statement is an example of neither the nurture nor the nature side of the debate. d. The statement is an example of either the nurture or the nature side of the debate. e. The statement is anShow MoreRelatedEffects Of Socialization1676 Words   |  7 PagesSocialization is defined as the â€Å"process by which individuals acquire thoughts, feelings, and behaviors â€Å"appropriate† to their positions in society,† (Rohall 149). Individuals experience socialization beginning the day they are born, and throughout most of their lives. It can occur through everyday observation and interaction at every stage of development, or it can occur more formally though education and mentors. Socialization is important to ho w individuals interact in society and it also playsRead MoreThe Benefits Of Socialization1239 Words   |  5 Pagescommunication with others may lead you to have a good job later in the future. Socializing connects to English by speaking with others, can provide you a well paid job, the benefits of socializing, and further more into interesting facts. In socialization, there’s different ways of socializing and the practice of benefits for socializing with others. For instance,† Walking together, playing games, tutoring, getting in volunteering jobs, joining discussions in real time, going to movies, going forRead MoreWhat are Agents of Socialization?1413 Words   |  6 PagesSocialization is a lifelong learning process essential for our development as human beings. Through socialization we acquire a sense of self as well as emotions. Socialization is an essential factor in shaping our behavior. Without socialization, people wouldnt be able to learn the language, symbols, values, and norms of the society their live in. They also wouldnt be able to find their place in society. Significant individuals and groups that have an impact on a persons socialization are referredRead More Socialization in College Essay807 Words   |  4 PagesSocialization in College What if everyone sat alone for lunch, each company did not interact with other businesses, and everyone lived a life of solitude? During college, learning to interact with others plays a large role in shaping the individual. College life provides many opportunities for a student to become involved with others. This socialization can result in a person gaining many benefits, including preparation for the work world. Social development helps a student to meet new peopleRead MoreGender Socialization : The Princess And The Frog920 Words   |  4 PagesGender socialization takes place in our everyday lives whether we subconsciously know it or not. Gender socialization is the socially learned expectations and behaviors associated with members of each gender. For example, If I were to say it takes my friend at least 45 minutes to do their hair before school everyday, you would assume I am speaking about a friend who is a female as opposed to a friend who is male. This is because of the idea of gender socialization. As I stated earlier, gender socializationRead MoreMusic as an Agent of Socialization Essay1409 Words   |  6 Pagesagent of socialization in each of my 4 decades. I know and hope that it will continue to do so. During each period music has affected my personality, shown my personality, affected my perceptions and helped me to cope with growing and changing as a person. My Looking Glass Self has compared the person in song and possibly the singer themselves to myself to gain perspective of who I was at each time. I am going to discuss each decade with the thought of how music was an agent of socialization in eachRead MoreOrganizational Recruitment and Socialization1935 Words   |  8 PagesRecruitment and Socialization Organizational Recruitment and Socialization In contemporary society demographics are changing as older individuals are working beyond retirement and businesses are seeing more diversity among its workforce. These changes bring forth the importance of research studies for organizational psychologists in examining the current psychology of new employees along with current organizational systems, such as recruitment and selection and socialization. OrganizationalRead MoreAcademic Socialization : Differences And Challenges1227 Words   |  5 PagesAdult ELLs’ Academic Socialization: Differences and Challenges Students who come from different academic, social, and cultural backgrounds have received different orientations towards literacy skills or the educational experience in general, which eventually influence their academic performance either as analytical readers, writers, class discussion participants, presenters, or note-takers. The multilingual and multicultural population of learners such as the ELLs comes to the English academic institutionsRead MoreGender Socialization And Gender Roles998 Words   |  4 Pagesincreased awareness helping towards a neutral gendered socialization process which will inevitably eliminate the inequality? Gender socialization is the process where an individual is impacted by agents of socialization through their life stages which consequently creates the gender roles we see in today’s society. The only way to start working towards a gender equal world is by making changes towards the gender socialization process. Gender socialization allows for the creation of gender roles and it isRead MoreSocialization Is The Lifelong Process Of Learning1624 Words   |  7 PagesSocialization Socialization is the lifelong process of learning. Socialization is vital to the functioning of an individual, for society is continuously changing, requiring constant adaptation. For example, an individual who grew up in the 1970s would function poorly if they did not adapt to learning about and using modern technology. It begins shortly after birth; early childhood is the period of most intense socialization (O Neil, 2011). Different stages of life call for learning of different

Importance Of Medical Ethics And Its Development...

Importance of Medical Ethics and its Development throughout History For thousands of years medicine has been executed by competent and well trained licensed individuals dating back to the 5th century BCE where the Hippocratic Oath was taken by physicians. The Hippocratic Oath (Modern) reads, â€Å"I swear to fulfill, to the best of my ability and judgment, this covenant: I will respect the hard-won scientific gains of those physicians in whose steps I walk, and gladly share such knowledge as is mine with those who are to follow. I will apply, for the benefit of the sick, all measures which are required, avoiding those twin traps of overtreatment and therapeutic nihilism. I will remember that there is art to medicine as well as science, and†¦show more content†¦These ethics have not only kept good order and discipline but they have also allowed world renowned physicians such as Dr. Achibald McIndoe, Dr.Vivien T. Thomas, Dr.James Blundell, Dr.Joseph Lister, Dr. Edward Jenne r, and others to push the envelope allowing groundbreaking development and overall better medicine that we practice today in modern civilization. â€Å"Personal prejudice has no place in a doctor s life. For example, he should treat his patient suffering from alcoholic cirrhosis, or from chronic bronchitis, even though it is the patient s habit for consuming alcohol or smoking. The doctor cannot be ethical by refusing treatment to his patient; on the contrary the doctor should treat him with sympathy. If the physician withholds his service it is considered as shedding blood. In clinical practice, patient’s best interests are safe guarded by his physician s duty to choose tests and treatments that seem best for the individual’s need. To safeguard patients, investigators, institutions, and the public, various research- related practices and regulations have been developed. These codes help us understand and work more effectively in the ethically interesting domain of c linical investigations conducted in human subjects. Seven essential requirements of ethicalShow MoreRelatedEthics of Red Cross1495 Words   |  6 PagesHEALTH CARE ETHICS AND SOCIAL RESPONSIBILITY Michael B. Boone Code of Ethics A Look at the American Red Cross Date: January 25, 2015 The American Red Cross has been known to be one of the most humanitarian organizations in the United States and throughout the world aiding and helping in different series of generous contributions in many disaster areas as well as bringing health care advancement to communities in the Unites States and in the world that need help in development (Dulles, 2014)Read MoreThe Importance Of Ethical Business Is Not New1334 Words   |  6 PagesThe importance of ethical business is not new. Every long-term successful business has clearly understood the need for ethical business practices. There are lessons to be learned, both positive and negative, from businesses around the world. CEOs must work hard to find a balance between profits and public image by learning from history, understanding the evolution of business ethics, and understanding the social responsibility of businesses. CEOs in the business world today are in a precariousRead MoreBiomedical Ethics : A Study Of The Line Between God And Medicine1611 Words   |  7 PagesBiomedical Ethics: A Study of the Line Between God and Medicine During the years of 1975 and 1976, a Supreme Court Case was fought that changed the world of biomedical ethics. On April 14, 1975, twenty-one-year-old Karen Quinlan experienced severe brain damage after ingesting a combination of narcotics and alcohol. Shortly after this, she lost consciousness and quit breathing for two periods of fifteen minutes each The young woman’s doctors declared her brain dead due to the irreversible trauma thatRead MoreAnimal Testing And Its Effects On Society1393 Words   |  6 PagesI. From bench to beside (1) The development of new treatments including medicines are distinguished for being time consuming, costly and complex. However, this timely manner is beneficial for society as it meant to provide an efficient and safe medication. Concerns regarding when animal studies are necessary compared to clinical trials has been a debatable topic among society. For over a decade, animal research has served as a fundamental component in many medical findings. Mousses are commonly usedRead MoreResearch Ethics : Animal And Clinical Research1188 Words   |  5 PagesResearch Ethics: Animal and Clinical Research When it comes to clinical research, many people think of clinical trials, but that’s only merely a small portion of a process towards a medical development involving a process call bench to the bedside. Clinical research outline scientific investigation involving animal or human subjects helping translate basic research into new treatments that would be valuable to patients. Clinical trials can contain a variety of research under the departments of physiologyRead MoreImportance Of Consent And Its Effects On Medical History931 Words   |  4 PagesImportance of Consent There are many ways to give back to your community, by donating your time, money, or in some cases biological material. Throughout the developments of medical history, there have been countless test subjects and donors that have played a role in medical advancements. It was not until the mid-1900’s that anyone started really investigating how medical researcher obtained their materials thus their unethical practices were discovered. Doctors took patient’s samples for researchRead MoreThe Fundamental Concept Of Trust1487 Words   |  6 Pages Since the introduction of concept analysis by Walker and Avant, theorists have stated its importance to nursing theory (Reed Crawford Shearer, 2012, p. 274). Trust is an essential concept in nursing, and has gained its importance both clinically and organizationally (McCabe Sambrook, 2014, p. 816). Trust it is an important feature of the nurse-patient relationship and is based on a dynamic process (McCabe Sambrook, 2014, p. 816). Structurally, trust is associated with various outcomes andRead MoreNursing Is Defined As Moral And Medical1490 Words   |  6 Pages Nursing is defined as moral and medical answer to human wants, covering scientific duty and cure along with material, mental, divine and community care of persons and sets of persons (Daly, Speedy Jackson, 2010). â€Å"It includes the raise of health, the prevention of illness and the care of ill, disabled and dying people† (WHO, 2015). On the other hand, professional competence is the capability to perform and demonstrate technical skills, abilities, knowledge, attitudes, values, judgment, and differentRead MoreCoe of Ethics1625 Words   |  7 PagesCode of Ethic Paper There are many healthcare organizations that follow their own mission with ethical values and company goals. The American Association for the Advancement of Science follows the mission statement of â€Å"advance science engineering, and innovations throughout the world for the benefit of all people.† (American Association for the Advancement of Science, 2015) By following company goals, this statement can be reinforced. What are the organization’s goals and how are they tiedRead MoreIs Illegal Aliens Are A Drain On Our State s Resources?1602 Words   |  7 PagesAn 85 year old, Hispanic, female patient was admitted in the adult intensive care unit (AICU), with the diagnosis stroke. Prior to the patient’s admission into the regional medical center, the patient had a history of heart and pulmonary problems, and lung cancer, which was successfully treated by surgery and radiation ten years ago. Tests conducted during the patient’s admission revealed early stage liver cancer. The patient has been in a comatose state ever since admission, and has been unable

Advertising Agency for Grey Group - myassignmenthelp.com

Question: Discuss about theAdvertising Agency for Grey Group. Answer: Introduction Grey Group is a global marketing and advertising agency that has its headquarters in New York City. They have their offices in 432 locations in 154 cities, spread in offices in 96 countries. They are geographically divided into four units: North America; Europe, Middle East Africa, Asia-Pacific and Latin America. The group is an unit of the communication conglomerate WPP Group, having subsidiaries like Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. They operations in disciplines like advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion and interactive marketing (Global - About | Grey Advertising Global | Famously Effective Since 1917, 2017). Discussion The Grey Group have their office in Toronto at 46 Spadina Ave #500, Toronto, ON M5V 2H8, Canada. The main clients of this agency are internationally famous names like Procter Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M. The company was founded in 1917, continued as a public company and today is one of worlds most innovative companies. The office in Canada was opened in 1958, with footprints spread out in Toronto, Vancouver and Montreal. It is one of the top Canadian agency that has expertise in all types of marketing disciplines. The company has always focused on driving of results at the time of acquiring attention for their clients for more than 100 years. The company is employing around 6,500 people and earning a revenue of 1.307 billion in USD. The most singular purpose of the group is building the value of their client brands. The company has always focused persistently on their clients, judging their own performance with the help of growth rates and their prospects with the help of the faith the clients show in them. This enduring strengths has become rooted in their souls and has permeated their vision and their work. Under WPP, Grey Group is the smallest among the Big Four of the advertising networks, but has seen success for several years since 2010. It has a strong reputation for careful account management and that has led to the earning of loyalty from many long-standing advertisers, most prominently Procter Gamble and GlaxoSmithKline, both of which have been clients for the last 60 years, and then 40 years of loyalty from Canon. Grey Group has strong client relationships and is conventionally more famous for careful and methodical account managementinstead of outstanding creativity. Since mid-2000s the agency has taken up big steps for improving the overall quality of their output with the help of their London and New York offices. It ultimately led to a range of significant account gains. Before the group got acquired by WPP, it had for long been the subject of merger speculation. Even though a small number of shares were publicly traded, Grey was in all its intents and purpose a private company that was controlled by the patriarch Ed Meyer. The speculations came to an end in the year 2004 when Meyer revealed that he is considering a sale. The deal with WPP got finally completed in the year 2005 (Advertising, Branding, Consumer Insight, Digital, Marketing, PR, Design, Media - WPP, 2017). The digital team has more than 180 dedicated members and more than 85% of the clients are using the service of the company for completely integrated work. The activation team of the group is award-winning and is known for producing some famously effective work for their clients by means of connecting the brands with culture. The companys approach to PR is their unparalleled secret weapon. They are the only marketing communications organization that have a full-service public relation group that is embedded directly inside the agency. Grey PR makes sure that the clients people, campaign, brands and products are in coordination with the strategic earned media plans that are given the responsibility of delivering powerful ROI. Grey Group is known for bringing a rigorously meticulous approach to all forms of media practices, with the brand and media planners working closely together like a team in close collaboration with the account and creative management. The unique approach of the co mpany has integrated Shopper Marketing principles from the campaign ideation stage, having an influence over the key visual, toolkit strategy development and product claim. The Mobile and Connected Experiences team has assisted in connecting with brands more deeply for the customers. The organization is led by their CEO Michael Houston and Executive Chairman Jim Heekin (Grey Group: advertising and marketing profile at Adbrands.net, 2017). The agency has received several awards from different institutes like the Cannes Lions International Festival of Creativity for Excellence in Partnerships with a Talent, the DAD Awards for Use of PR, the CLIO Awards for Product Innovation, the AICP Next Awards for Experiential and many more. The top competitors for Grey Global Group are Omnicom Group Inc, The Interpublic Group of Companies Inc and Publicis Groupe SA. The company has strong operations and a good market reputation for quality work. Even though they have strong ties with their clients, they still have not been able to become a formidable brand in comparison with other big market players. They have limited marketing skills for attracting business. However, they have the opportunity of using online advertising as a new form of revenue. They can adapt new strategies for doing marketing research, which would help bring in more revenues for the company. The company can use decentralized decision making as a form of local mar keting, as it differs from one region to another. The company still has some looming threats on its head like the increase in number of lawsuits because of sheer negligence in the making of ads. There is the threat of recession hitting the industry as the cut is majorly looming on the marketing budget of corporates. Moreover, cut throat competition is experienced in the industry by the other major market players (Grey Group, 2017). Conclusion Grey Group as an effective and efficient organization is in operations since 1917. They majorly fall in the category of advertising and corporate organizations. Their major target group are organizations who are in need of a good marketing communication agency. They have positioned themselves in the market after realizing the current trends for effective and efficient communications. References and Bibliography Advertising, Branding, Consumer Insight, Digital, Marketing, PR, Design, Media - WPP. (2017).Wpp.com. Retrieved 13 October 2017, from https://www.wpp.com/wpp/ Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Global - About | Grey Advertising Global | Famously Effective Since 1917. (2017).Global. Retrieved 13 October 2017, from https://grey.com/global/about Grey Group : advertising and marketing profile at Adbrands.net. (2017).Adbrands.net. Retrieved 13 October 2017, from https://www.adbrands.net/us/greygroup_us.htm Grey Group. (2017).Adweek.com. Retrieved 13 October 2017, from https://www.adweek.com/tag/Grey-Group/ Puzakova, M., Kwak, H., Ramanathan, S., Rocereto, J. F. (2016). Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.Journal of Advertising,45(4), 365-376.

Wind Energy Essays - Wind Power, Wind Turbines, Electric Power

Wind Energy For many centuries wind has been used as a reliable source of energy. It is clean and inexhaustible. Wind is used to make the job of a human simpliar. It is used for grinding grain, pumping water, and to enable sail boats to move. Though often the amount of wind power varies depending on the climate of an area. Although wind power is only used in selected areas the recent interest in fuel conservation has sparked the development of windfarms. In the 1980's a studied showed that in order to produce one kilowatt- hour of energy cost 4 cents. The best known horizontal axis machine in the United States is the American farm windmill which is frequently used to pump water. This machine has rotor with up to 20 blades mounted on a horizontal shaft and a tail-vane. A tail-vane is to keep the rotor facing inot the wind by swiveling the machine. Unlike the farm windmill, the modern windmill only use four blades to generate electricity and are able to operate at high rotor speeds. The Jacobs three blade windmill, which was used widely between 1930 and 1960, could deliver about I kilowatt of power at a typical wind speed of 14 miles per hour. Lately a different type of windmill has been used. It is a large horizontal two bladed wind turbine. These were first installed in Ohio in 1975. Another type of windmill which has a rotor diameter of 400 feet and a shaft height of 250 can produce 6,200 kilowatts of power . These were first places in oahu, Hawaii. The term "wind farm" is used for a large number of wind mills, that are clusters at a site with a moderately constant wind, These are generally near mountain passes. With in the united states wind farms appear in New Hampshire, California, and Hawaii. At these sites the machine capacities range from 10 to 500 kilowatts. In 1984 the total energy output of all the wind farms in the united states exceeded 150 million kilowatt-hours.

Hips Feel Good free essay sample

The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with them. The campaign featured normal women of different shapes and sizes recruited in a number of ways; one was approached in the street, another answered an ad which was placed in a local South London newspaper. This campaign has also spurred on a phenomenon whereby attractive women with bodies that better reflect 95% of the female population are referred to as Dove Mediocrities. As part of this campaign, in 2006, Dove started the Dove Self-Esteem Fund that claims to change the Western concept of beauty from ultra-thin models with perfect features to making every girl (and woman) feel positive about her looks, no matter what they are. In an effort to promote the Fund, Dove ordered a series of highly-successful online-based short films promoting the self-esteem concept, which to date includes Daughters (which also aired as a 75-second television spot souring the Super Bowl XL), Evolution (which went on to win a number of honors, including two Cannes Lions Grand Prix awards), Onslaught, and Amy. We will write a custom essay sample on Hips Feel Good or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This case describes the situation of Dove as a brand and presents a proposal of what the strategy must continue in order to remain successful and attractive to the consumers. Problem Statement In order to gain market share, Dove has launched a campaign that has the purpose of improving brand image by connecting the to a new concept of beauty. This concept relies on the idea that beauty is not longer a utopian state based on the typical stereotypes of beautifulness; instead, this new concept is based on real people of different shapes, sizes, and colors, encouraging people to love themselves as they are. The first results were successful; Dove made a bond with the society and people started to identify themselves with the brand and therefore demanded more of Dove’s products. However, changing the world’s concept of beauty is not an easy task. On one hand, people have an innate tendency to compare themselves with the established stereotypes pushing them to desire perfect beauty and alternatively, competitors’ strategies are built on ideal beauty, so either they will fight back against real beauty campaign or they will copy the strategy. This is because they compare themselves against a very specific standard of beauty, which only few people fit (for example, supermodels). Leaving aside marketing and commercial efforts, it is a fact that there is no product in the world that can make miracles happen; this means that no body cream or beauty product can change a normal woman into a supermodel. As a result, the strategy of Unilever was to bring down the measurement line (or widen the definition) by telling the world a revolutionary idea linked to the Dove Brand, â€Å"beauty comes in all sizes, colors and shapes†. Unilever got as result more women feeling attractive, which have now a bond with the brand behind the revolution. Debunking Stereotypes Launched in 2004, the ad campaign featured real women whose appearances are outside the stereotypical norms of beauty. The ads asked viewers to judge women’s looks (Oversized? Outstanding? Wrinkled? Wonderful? ) and invited them to cast their votes on www. campaignforrealbeauty. com. In 2005, Dove launched the second phase of this advertising, showing six real women with real bodies and real curves, which was created to discredit the stereotype that only thin is good-looking. By 2007, Dove launched the third phase of the campaign, attempting to challenge the â€Å"only young is beautiful† stereotype. This was based on the dove global study â€Å"Beauty comes of Age† which revealed 91% of women ages 50-64 believe its time for society to change its view about women and aging. The campaign celebrates the essence of women 50+: wrinkles, age spots, gray hair and all. Currently the campaign for real beauty is focused on how today girls are bombarded with unrealistic, unattainable messages and images of beauty that impact their self-steem. 1 Boosting self-esteem around the world The research also revealed an alarming 74% of 8-13 year-old girls saying they wanted to change their appearance . Based on this, the company created the Dove Self-Esteem Fund, which has the purpose of building self confidence in young girls. The Fund also collaborates with organizations like the Eating Disorders Association (EDA) who are developing new ways to increase self-esteem. EDA has developed a workshop designed to help young girls (and boys) understand and deal with feelings about their physical appearance. It also teaches them about how â€Å"ideal† images of beauty are created. Through these actions, Unilever is increasing their brand awareness and making a bond with young girls which in some way became customers and will remain like that in the future. Controversy with real beauty campaign A situation arose after Dove’s campaign for real beauty was launched. People started thinking that Dove was not sending out the correct message. There were severe responses to each of the phases of the campaign. For the phase called â€Å"True Colors†, in which young girls are shown saying that one hates her freckles and another one â€Å"wishes she was blonde †. The idea behind Dove’s campaign is to say that every woman should love herself just the way she is. The replies many people made included that hating one’s freckles is not necessarily implying a low self-esteem; it is just saying that you dislike some part of your body and that is it. If people embrace fully the campaign and feel that everything is perfect, fat people may eventually show more dangerous health problems because of them being comfortable with their besity. The controversy with this phase of the campaign was that hating one part of your body did not make you a low self-esteem person. The idea for the â€Å"love your hair† campaign was that women spend too much time, energy, money and resources when they go to the beauty salon and they only end up â€Å"frying† their hair, so the y suggest to just love your hair the way it is. The responses to that ad were that, again, wanting to vary your hairdo by using curling irons or by changing its color is not necessarily a sign of low self-esteem. The Dove campaigns were taken to extremes, when all they were trying to achieve was to improve self-esteem. Furthermore, for the Onslaught campaign, reactions included people feeling that they were being mean and judgmental, since â€Å"Participating in fashion, cosmetics, exercise, or even plastic surgery doesnt necessarily make a girl unhealthy. † The argument here is that not because you want to correct a part of your body or your appearance that you are not comfortable with means that you are mentally unhealthy or that you have low self-esteem. The idea is that Dove’s campaigns should not be as radical as they are being handled. It is clear that they don’t think that the beauty industry is evil, they are the second largest participant. Contradictions at Unilever: Dove vs. Axe Unilever faced controversy due to two contrary brand advertisings. First, the one for Dove that praises women and their natural beauty and also the one for Axe, which is seen by some people as blatantly objectifies and degrades women. The idea behind Axe’s campaign is to appeal to boys and young men by presenting very attractive women that will instantly go after them if they use the product. Axe, being another product from Unilever, opposes completely the idea behind the Dove campaign. Many people see this opposing ideas as offensive, which has brought negative publicity to Unilever. In the end, Unilever is a big part of the beauty industry: â€Å"It is the world’s second biggest advertiser and manufacturer of skin whiteners, diet drinks, cosmetics, and other beauty products. Many people are not taking so seriously the campaign for Dove, since the same agency worked on the campaign for Axe . Such divergent propositions send mixed ideas to the market, making them not want to purchase Unilever’s products. Contradictions at Unilever: Greenpeace vs. Dove Unilever faced another challenge: when they released the Onslaught campaign, Greenpeace replied to it by producing a video very much alike but titled: Onslaught(er), portraying how Unilever’s products come from natural resources and the company is doing nothing to replenish what they are using. What Greenpeace argues as being the main reason for their campaign is the following: â€Å"As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry thats behind so much forest destruction . † Environmentalists, naturalists and other groups reacted to the campaign, putting pressure over Unilever, who then had to take action and engage in social responsibility programs that are supposed to help the environment. The campaign aired for two weeks only, but the pressure was such, that Unilever had to start operating a plan to prevent deforestation and to encourage reforestation. Alternatives Analysis 1- Keep creating deeper connections with women on the most personal level. This means, intensify the corporate social responsibility of the brand by stretching even more the bonds and building truth among customers, making a movement instead of a campaign. By doing this the company can remain close to the customers identifying real needs, and helping the society fight the stereotypes of beauty. 2- Modify the actual direction of the real beauty campaign through a less realistic and more institutional campaign. This mean maintaining the campaign by talking and bluffing a lot about the issue but expending less money and effort in trying to solve stereotypes beauty problems of society and focusing more on sales strategies which take advantage of the emerging awareness of the brand. 3- Change the direction of the campaign by leaving aside the real beauty and reinforce the functional strengths of the brand as the mildness. The company can take advantage of the recent awareness of the brand and give a change of direction based on the functional strengths. Key decision criteria Key Decision Criteria could be: †¢ Possibility to gain Market Share (M. S. ) †¢ Increase Revenues (I. R. ) †¢ Improve the brand image (B. I. ) †¢ Strengthen the brand (B. S. ) †¢ Perception as an outstanding product (O. P. ) †¢ Stockholder Satisfaction (S. S. ) †¢ Reach new customers (N. C. ) †¢ Improve communication about Dove products (I. C. ) Evaluation of the Key decision criteria in a decision-making matrix (-1, 0, +1): Alternative M. S. I. R. B. I. B. S. O. P. S. S. N. C. I. C. Sum 1 1 1 1 1 0 1 1 1 7 2 -1 -1 -1 -1 0 -1 -1 -1 -7 0 0 0 0 1 1 0 1 3 Decision-making Matrix Recommendations In order to prepare Dove for the next stage of the re-launch, the question is what is the goal of Dove for the next stage? Was the target of the first stage to strengthen the brand and the perception of the brand at their customers through outstanding campaigns, the next step is to keep and strengthen the whole image even to increase it , in order to gain more revenues. Another goal is to communicate the Dove products so that statements in advertisements appear more sincere. The main problem here is the competition. It can be expected that the competition will adopt parts of the successful marketing strategy and try to gain hereby market-share. Due to the fact that the first re-launch produced already all the demanded improvements and the competition is now aware of the marketing strategy of Dove it is hard to establish new ways to keep or even increase revenues and the brand-equity. But according to the decision making matrix alternative 1 is the best option to reach this ambitious goal. Compared to the other two alternatives, alternative 1 is honest with the target-group of Dove and it gives possibilities to reach new customers and thus increase the revenues and participate more market-share. The first step for the additional re-launch stage is to keep and strengthen the already established bond between women. Regarding the statistics, just two percent of all requested women believe that they are pretty. So the main goal has to keep on tracking the 98percent that don’t believe in their natural beauty. That means to follow the started campaigns in TV, radio, in school as well as the catalogs for moms and daughters. The catalogs and workshops have to be updated frequently in order to provide the most actual information and service to the customers and to gain constant interest in it. The updates have to occur simultaneous to the launch of new products and thus to the development process. But beside the passive connection to the customer as readers and silent participants of the workshops, the active part has to be reinforced. Customers should have the feeling that they are part of Dove, by having the opportunity to run workshops and to share their experience with other participants. The next step for Dove to gain revenues would be the 2% of the women who think they are already pretty as an additional target group. Thereby Dove has to act very sensitive. Instead of changing their way of advertising with â€Å"normal average looking† women of the street, Dove could launch promotions at fashion shows or beauty events. Thus Dove could advert to their advantages in comparison to other products and that even â€Å"models† can take care of their beauty with Dove products. Hereby Dove has to act very careful in order not offending their core target group, the 98% of women who don’t believe in their natural beauty. A wrong launched campaign would be seen as perfidiousness. Finally, new campaigns could be launched in areas where Dove was not active so far. For example catalogs and workshops in kindergartens, nursing homes, or in charity accommodations, in order to gain more positive media perception. Dove could also work together with dermatologists that support the companies’ statements about the natural ingredients and affirm the difference to competitor products. Therefore a new medical product line for dermatologists and pharmacies could be developed. Dove could also consider about launching a business-line and providing workshops and guidebooks to companies where the skin of people is stressed, like the mining-, steel- and construction industry, etc. Implementation Plan According to the recommendation, the plan is to strengthen the brand position by stretching more the bonds with women. In order to do this, the first thing to do is to identify whether the ideal of beauty has changed in the past 5 years. A marketing research must be conducted to learn how the perception of beauty has evolved and what the current trends are in terms of beauty products. Secondly, a study of competition campaigns has to be done to see whether copying Dove’s campaign is being also successful for them or whether they are using a different strategy to compete. Based on these researches, the next step is to prepare a reinforcement of the campaign by adding new and innovative ads using new concepts of beauty, which could be for example intelligence, self-confidence, professional realization or family (not only physical aspects). These would improve the bond that existed with women, because consumers will realize that Dove is evolving together them. This will give Dove a competitive advantage because the competition is now copying the strategy that Unilever launched years ago. This reinforcement gives a good opportunity to use new channels that were not used before and could be used to leverage the brand potential and reach new consumers. Throughout the implementation of this strategy it is important to also maintain and improve stakeholders engagement, and to do this Unilever must establish social responsibility programs and they need to work together with dermatologists that support the companies’ statements about the natural ingredients and affirm the difference to competitor products, this will project to the consumers the message that Dove cares about the environment, one of the things that currently is seen as attractive in a brand and that makes a company sustainable through the years. Finally, the active participation of women has to increase by creating more opportunities of interaction, like blogs or discussion forums and bringing more people to participate in these activities. Also the use of workshops, expos, congresses and appearance of Dove in social events that are important for women today will be key to improve the participation in the campaign and to obtain a full involvement of the consumer.

Free A Soccer Game Informative Essay

Free A Soccer Game Informative Essay A Soccer Game A new day begun and all the people are rejoicing and ready to go and witness the victory of their teams. It was on 5th December 2011 at Pakistan National Stadium when the match between India and Pakistan had to begin at 2 p.m. The funs had come early, and the stadium was full of people waiting to cheer for their teams. A lot of funs had come from India, but the 80 % of the stadium were Pakistani. All funs believed that their team will get out victoriously. The media had come to air the game live in the television because the stadium was full, but there were those who did not have time or possibility to go, so they could watch it on the television. The game begun at 2.10 p.m. and all the funs watched silently The players from India had the courage and they thought that India will emerge the winner. The stickers of India tried many times to score a goal but all in vain. The first half ended with score being 0-0. The second half begun, and the defenders for Pakistan were strong trying to defend many strikes made by India. The game was tough for Pakistan despite the cheering from the funs. The Pakistan coach started instructing them while in the filed. At the 91st minute striker Zech got the ball from midfielder, and he passed all Indian defenders, and he made an excellent goal. After three minutes, the game was over and Pakistan player went out celebrating. The game ended with Pakistan victory of 0-1 The Indian funs went away disappointed, because India played well but did not win. The funs from Pakistan celebrated even in the streets of the city making joyful songs and woes. The game showed that the funs cheering for a team and venue of play can determine the victory of the team.

Analysis on Race (Black) and Representation in Media Essay

Analysis on Race (Black) and Representation in Media - Essay Example While the society has made giant strides towards toppling black discrimination and segregation, significant barriers still remain, reinforced by perceptions created in the media. This paper will look at how these perceptions are perpetuated, especially in music videos in the mass media. The video begins at what looks like Lil Wayne’s residence, and features static Major as his house guest. They seem to be preparing for a night out and are sprucing themselves up in front of a mirror, adjusting their gleaming jewellery and enquiring from each other on how they look. After they are done with their preparations, they leave the house and board an International TXT limousine. They are ushered into the limousine by a scantily clad woman who gives them a secretive glance. Once in the limousine, they seem surprised to find it filled with seemingly intoxicated and similarly scantily clad women. They proceed to make themselves comfortable among the women, who seem to be taken in by the t wo men, with Lil Wayne rapping along and miming to the song’s lyrics. They drive through Las Vegas and Lil Wayne also climbs to the top of the car to play a guitar. Stereotyping of black males in videos acts to serve various purposes, especially motivational and cognitive (Park et al. 159). A desire for the justification of the status quo acts to give life to activation and formation of stereotypes. Stereotyping in the media industry is as a result of the need to give information on the featured characters and to show the audience what to expect of the actions of the character. The media portrayal of black males, especially in music videos, creates an impression of what the society associate them with. In Lil Wayne’s Lollipop video, he is seen dressed in expensive clothing with overly extravagant jewellery. The image created from this video plays on the stereotype of black, ignorant characters, which Lil Wayne seems to enjoy portraying and thus creates an impression th at he is that stereotype. This, in turn, creates an impression in society that all rich black males live in that manner. Society at large then expects this same characterization, in real life, and this becomes a handicap to African Americans since they will be gauged using these same stereotypes, in job interviews and elective posts. It is not uncommon to see covertly racist media adverts, which play on these stereotypes, during elections, since this stereotype has already been endorsed, by powerful rappers, who have a lot of influence, in the African American society. African Americans are, therefore, not treated as seriously as other candidates in elections, and job interviews, where the interviewers may not have had close contact with African Americans, thus have their opinions formed by the stereotypes depicted in the videos. Representation of black males in music videos consists of exaggerated racial portrayals identifiable as parodies of stereotypes (Park et al. 161). Most mus ic videos will have black males from the ghetto wearing gang colours and flashing gang signs. While this is possible, gang affiliations are a crime in America and thus this can be misinterpreted to show African American young men as violent and unrepentant of the pain caused by gang wars. The media industry is flooded with representations of black males as members of

HR250 Individual Written Assignment Essay Example | Topics and Well Written Essays - 1500 words

HR250 Individual Written Assignment - Essay Example Chalon had a track record of motivating personnel and he was reported to have a very firm focus from his previous work experience in Europe. The employees complained about the leadership of Oliver Chalon as a person and the manner in which he interacted with the employees. It could be also that Chalon was also stereotypical about the Americans, it is said that the French view Americans as arrogant and dominating. This made him to be forceful and fierce in implementing his strategies. The difficulties that Chalon is facing can be due to the root of intercultural differences that exist between American and French value systems. Some of the differences exist in the intercultural management scenario. In regard to context French are regarded as high context while the Americans are viewed as low context; high context is characterized by the fact that a place must be left for adoption and interpretation and that everything is in the relationship. The low context is characterized by situations whereby everything must be clear and everything is in contract. This can be the reason as to why Chalon was facing difficulties as the employees were working in the terms that are expressed in their contract as this is in American culture. Context thus makes Americans to view French as disorganized, insincere and not disciplined. Another factor that is under the intercultural management is time. The French are regarded as polychromic while Americans are monochromic. Polychromic is described by schedule independence while monochromic is described by the fact that precision is essential. This can be reflected by the problem that Chalon is facing as the employees who are the Americans and he was French will view him as not focused and dispersed. The root of Chalon’s problem could also be due to the existence of the stereotypes that exist between the French and the American. The

The American Exchange Term Paper Example | Topics and Well Written Essays - 1000 words

The American Exchange - Term Paper Example The American exchange was influenced not only by Europe and Africa, but also by Asia. Moreover, it had an effect on the Asian commerce. The American exchange not only led to commercial growth but also had impacts on environmental and demographic changes1. Discussion Colonialism had a great impact on the American exchange between 1500 and 1800. The kingdoms of Great Britain, Portugal, Spain, France and Dutch each sought to gather wealth for their countries through colonies and advantageous oversees trading arrangements2. This also involved frustrating ambitious rivals from doing the same. In the American exchange, America was the colony, which included the entire western hemisphere. This area attracted a lot of interest because of the sugar islands of West Indies and the silver mines located in New Spain and Peru3. The triangular trade between America, Europe and Africa marked the beginning of the American exchange. According to this triangle, colonies from eastern America furnished t he raw materials while West Africa provided the labor needed to produce these raw materials. The mother country would in turn ship these manufactured products to both countries, that is, America and Africa. This partly led to the American Revolution as they protested against the colonial countries as they took raw materials from them, made them into finished products and then sold them at higher prices4. The Atlantic commerce paradigm takes into account coastal inhabitants of the three continents as they exchanged people and goods. In the Atlantic scheme, historians look at the contribution of the African kingdoms to the slave trade with Africans comprising a higher number of transatlantic immigrants compared to Europeans. The Atlantic commerce scheme also takes into account the Indian nations. The Indians supplied the American regions with skins and fur while they consumed manufactured goods and alcohol from the American regions. The Indian nations also introduced new agricultural products to the American farmers. Indian populations were also an important source of cultural identity and labor in some American regions. The Indians were able, until eighteenth century, to keep the colonialists at the coastal regions and away from the American continent5. Short-term consequences of American exchange The commercial system that existed at this period, with America producing the raw materials and colonial government selling them the finished products, led to the American Revolution. This was mainly due to the taxes on products such as tea, British manufactured goods and sugar products. There were protests by the consumers of the products6. The consumers could relate to the problems associated with goods from the empire. They were seen as a means of the colonial government exerting their rule on the American region. This was especially problematic considering they did not have representation in parliament back in London. Their mass consumption led to resisting of sta mp, sugar and Townshend acts7. They also boycotted tea and pledged non-importation, ultimately declaring independence. The principle of demand and supply is credited as responsible for the revolution and independence as it placed them at par with the colonial governments. The American colonies mobilized in an attempt to put an end to imperial state meddling, which would

Varieties of English: Effects on Teaching English

Varieties of English: Effects on Teaching English The Varieties of English and Its Affects on Teaching English as a Foreign Language English is considered to be the most important language and has gained importance internationally. The English is treated as a means of communicating in the areas of the economy, technology, science, arts, tourism, and sports. English language can be described as a truly global language that people all over the use more than any other language and it functions as an international or world language and it serves as lingua franca for facilitating communication between people who do not share the same first (or even second) language (Harmer, 2007). Since English is considered to be the most important tool for communication globally, the understanding of its varieties also becomes necessary. To give clear view of the use of English in different countries, Kachru (1992) presents the three concentric circles of language. The inner circle represents the places where English is used as first or native language such as Britain, the USA, Australia etc. According to Crystal (2006), there are 400 million native speakers of English language. The outer circle includes the places, such as India, Nigeria, the Philippines, Singapore etc, where English is used as an official language or second language. Crystal (2006) states that there are 400 million speak English as a second language. The Expanding circle represents the countries where English plays no special status but widely used as a lingua franca or medium of international communication and studied as a foreign language, for example, Japan, Egypt, Mexico, Indonesia etc. There are around 600-700 million people use English as a foreign language around the world (Crystal, 2006). These circles clearly show the high status of Englis h language as it becomes an official or second language in more than 100 countries. There are about 2 billion people, one third of the world population speak English all over the world. Varieties of world English include American English. British English, Singapore English (Singalish), Indian English, Australian English, Philippine English, Scottish English, Spanglish, Taglish etc. The existence of different varieties of English around world is because of the spread of English. The spread of English is the result of a number of historical and pragmatic factors (McCrum, 2010). The first factor is the expansion and the influence of British colonization to many parts of the world in the nineteenth century. The second factor is the great influence of United States in world economy and military and Harmer (2013) states that these influences make English to become one of the main language of international businesses. Thirdly, according to Crystal (2003), American technology takes a leading role in the world technology. Besides, the great deal of advertising, broadcasting, popular music and literature around the world use English to express the ideas around the world. Moreover, in education, the most of the academic discourse use English language and it can be one of the main reasons why many countries use English as the foreign language or medium of instruction in schools. Therefore, it is obvious that English becomes a global language as it is the most commonly used in many important fields such as business, education, media, science and technology. According to Greenbaum and Quirk (1991), there are five reasons why varieties of English has evolved: regional, social group, field of discourse, medium and attitudes. The variation occurs in the distinctive features of English which include spelling, pronunciation, lexis, grammar and preferred usages. The varieties of English, as shown in the verbal structures, which express the variations in the aspects are commonly seen in all the varieties around the world. Pronunciation and morphology can be classified in accordance with the frequency of variation seen in the non-standard forms of the English language. The variation in vocabulary is restricted to two types. First, the presence of archaic words and second, the presence of flora and fauna words. The phonological, morphological and syntactical features are the three main features which show the variations in the English language as compared to be the standard form of the language. Out of all the countries around the world, Britain and America are the two main countries that have used a standard form of English. In Britain, the standard form is called as received pronunciation (RP), and in America, the standard form is called by various names, but most common being- general American and network American. Maximum people in America, use General American while speaking. Whereas, a very few people in Britain, use Received Pronunciation while speaking. Other than these two standard forms of English are considered to be the varieties of English. The varieties of English (Fairclough,2014) spoken out of Britain and America are called to be overseas or extraterritorial varieties. English is considered to be an official and often native language. English fulfills the function of a lingua franca (ELF). Many countries, like Nigeria, have used English as a lingua franca (which means a general means of communication). More attention shall be given to the varieties in ELT from various perspectives like grammar, pronunciation, and vocabulary (Pennycook.2014). The variations are least at the level of grammar. Thus, are not to be addressed in the English language classroom in detail. But if we talk about pronunciation, the case is totally different. It requires to be studied in detail. The role of varieties of English in ELT to some extent also depends on the teacher. It has been seen that the prospective teachers of ELT are not prepared properly for coping up with the variety-related problems that arise in the classroom. Due to lack of proper training, teachers hesitate to include varieties of English in ELT as they consider it a complex thing (Llurda, 2016). Also, varieties are not considered important by teachers as they usually are not important in exams. The challenges of variation of English language in ELT context can be overcome by strengthening the regional and social varieties in the areas where English is used traditionally as the traditional language by the majority of the population, by growing the self-confidence of the native and non-native users of English to use the regional varieties in the English language without sticking to the norms of using the traditional language as standard as exposing students to as many varieties of English as possible would do more to ensure intelligibility than trying to impose a single standard on everyone (DSouza, 1999) and by adopting ELF in the ELT, due to globalization as English learners will most likely to communicate in English with other non-native ELF speakers in ELF interactions. Although it is impossible and unnecessary to teach all varieties of English in the classroom, students should be given proper training to be able to understand the speakers from different geographical and social differences which needs to include more exposure to varieties and variety-related training in ELT to create awareness, for example, teaching listening skill with the recordings of different speakers with different accents. To conclude, because of the spread of English in British colonization and the influence of USA in economic and military and a wide use of English language in different areas to share the ideas with the world such as media, technology, science and education can make English to become global language. As English become global language, there are many users of English around the world and this lead to different varieties of English. The existence of varieties of English influence in teaching English as the role of varieties in the ELT classroom has gained major importance and thus, can be said to be the most promising way to provide users of English an education which makes them highly competent in terms of communication globally.

The Greening of the Computer Industry :: Computers Technology Cyberspace

The Greening of the Computer Industry Through the 1990s, I, like many young women interested in technologies and new media theory, read a lot of cyberfeminist manifestas. I digested their optimistic visions describing a world in which computer technology served as the bridge across the gender divide: the ride into cyberspace would be the ticket out of our gender-defined boxes. Our feminist foremothers certainly made the boxes roomier for us, but those old patriarchal forces still too often held the keys to them. Computers, and particularly the internet, were going to blast the tops off. I could see the dream being usurped as those same old power structures began to crowd cyberspace in the same ways that they dominate physical space. As long as the internet remained a free frontier, however, I figured that at least it provided more options for women. Therefore, no matter how many angry girlfriends I saw fighting with their boys over their addictions to reductive images of women trapped compliantly behind glass, no matter how many on-line corporate ads I saw trying to socialize us into neat and tidy target market groups with one set of superficial male-defined desires and needs†¦I still believed that computers had potential, overall, to serve as a further liberating force for women. My eyes were opened to a wider reality, however, at the Whitney Museum of Contemporary Art. Over the summer of 2003, the Whitney hosted a show called American Effect. In this exhibition, artists from around the world expressed their opinions about the United States. I was particularly unsettled by the work of Chinese artist Danwen Xing. To this show she contributed a series of large photographs documenting electronic waste exported from the United States to Southern China. The towns were, in fact, nothing but landfills of e-waste. I was appalled at what I saw: the result of 225 tons of e-waste being exported from the U.S. each week. As a digital artist who is concerned about the environment, I started looking into the issue more deeply. I found that both the production of silicon chips for computers AND the casual and irresponsible e-waste disposal methods of America are serious international public health issues. These hazards primarily affect women and children because they comprise the majority of chip producers and waste pickers. The problem is growing rapidly in the Third World because of the "liberalization" of international trade treaties that benefit transnational capitalism.

Night World : The Chosen Chapter 11

The U-Haul whirred across smooth resonant pavement and Rashel tried to guess where they were. She had been drawing a map in her mind, trying to imagine each turn they made, each change of the road underneath them. Ivan sat slouched, blocking the back doors of the truck. His eyes were small and mean, and they flickered over the girls constantly. In his right hand he held a taser, a hand-held electrical stun gun, and Rashel knew he was dying to use it. But the cargo was being very docile. Daphne was beside Rashel, leaning against her very slightly for comfort, her dark blue eyes fixed vacantly on the far wall. They were shackled together: although both Lily and Ivan had been checking Daphne constantly for signs of waking up, they were dearly taking no chances. On the opposite side of the truck were the two other girls. One was Juanita, her wavy bronze hair tangled from two days of lying on it, her bee-stung lips parted, her gaze empty. The second girl was a towhead, with flyaway hair and Bambi eyes staring blankly. Ivan called her Missy. She was about twelve. Rashel allowed herself to daydream about things to do to Ivan. Then she focused. The van was stopping. Ivan jumped up, and a minute later he was opening the back doors. Then he and Lily were unshackling the girls and herding them out, telling them to hurry. Rashel breathed deeply, grateful for the fresh open air. Salty air. Keeping her gaze aimless and glassy, she looked around. It was twilight and they were on a Charlestown dock. â€Å"Keep moving,† Ivan said, a hand on her shoulder. Ahead, Rashel saw a sleek thirty-foot power cruiser bobbing gently in a slip. A figure with dark hair was on the deck, doing something with lines. Quinn. He barely glanced up as Ivan and Lily hustled the girls onto the boat, and he didn't help steady Missy when she almost lost her balance jumping from the dock. His mood had changed again, Rashel realized. He seemed withdrawn, turned inward, brooding. â€Å"Move!† Ivan shoved her, and for an instant, Quinn's attention shifted. He stared at Ivan with eyes like black death, endless and fathomless. He didn't say a word. Ivan's hand dropped from Rashers back. Lily led them down a short flight of steps to a cramped but neat little cabin and gestured them to an L-shaped couch behind a dinette table. â€Å"Here. Sit down. You two here. You two there.† Rashel slipped into her seat and stared vacantly across at the sink in the tiny galley. â€Å"You all stay here,† Lily said. â€Å"Don't move. Stay.† She would have made a great slave overseer, Rashel thought. Or dog trainer. When Lily had disappeared up the stairs and the door above had banged shut, Rashel and Daphne simultaneously let out their breath. â€Å"You doing okay?† Rashel whispered. â€Å"Yeah. A little shaky. Where d'you think we're going?† Rashel just shook her head. Nobody knew where the vampire enclaves were. An idea was beginning to form in her mind, though. There must be a reason they were traveling by boat-it would have been safer and easier to keep the prisoners in the U-Haul. Unless they were going to a place you couldn't get to by U-Haul. An island. Why shouldn't some of the enclaves be on islands? There were hundreds of them off the eastern coast. It was a very unsettling thought. On an island they would be completely isolated. Nowhere to escape to if things got bad. No possible hope of help from outside. Rashel was beginning to regret that she'd brought Daphne into this. And she had the ominous feeling that when they got to their destination, she was going to regret it even more. The boat sliced cleanly through the water, heading into darkness. Behind Quinn was the skyline of Boston, the city lights showing where the ocean ended and the land began. But ahead there was no horizon, no difference between sky and sea. There was only formless, endless void. The inky blackness was dotted with an occasional solitary winking light-herring boats. They only seemed to make the vastness of empty water more lonely. Quinn ignored Lily and Ivan. He was not in a good mood. He let the cold air soak into him, permeating his body, mixing with the cold he felt inside. He imagined himself freezing solid-a rather pleasant thought. Just get to the enclave, he thought emptily. Get it over with. This last batch of girls had upset him. He didn't know why, and he didn't want to think about it. They were vermin. All of them. Even the dark-haired one who was so lovely that it was almost too bad she was certifiably insane. The little blond one was crazy, too. The one who, having had the luck to fall out of the frying pan once, had come right back, coated herself with butter and breadcrumbs, and jumped in again. Idiot. Someone like that deserved†¦ Quinn's thought broke off. Somewhere deep inside him was a little voice saying that no one, however idiotic, deserved what was going to happen to those girls. You're the idiot. Just get them to the enclave and then you can forget all this. The enclave†¦ it was Hunter Redfern who had first thought of enclaves on islands. Because of Dove, he'd said. â€Å"We need a place where the Redferns can live safely, without looking over their shoulders for humans with stakes. An island would do.† Quinn hadn't objected to the classification of himself as a Redfern-although he had no intention of marrying Garnet or Lily. Instead he said, practically, â€Å"Fishermen visit those islands all the time. Humans are settling them. We'd have company soon.† â€Å"There are spells to guard places humans shouldn't go. I know a witch who'll do it, to protect lily and Garnet.† â€Å"Why?† Hunter had grinned. â€Å"Because she's their mother.† And Quinn had said nothing. Later he'd met Maeve Harman, the witch who had mingled her blood with the lamia. She didn't seem to like Hunter much, and she kept their youngest daughter, Roseclear, who was being raised as a witch, away from him. But she did the spell. And they'd all moved to the island, where Garnet finally gave up on Quinn and married a boy from a nice lamia family. Her children were allowed to carry on the Redfern name. And as time went on, other enclaves had sprung up†¦. But none quite like the one Quinn was heading for now. He shifted on his seat in the cockpit. Ahead, there was a horizon again. A luminous silver moon was rising above the pond-still dark water. It shone like an enchantment, as if to guide Quinn's way. Scrrrunch. Rashel winced as the boat docked. Somebody wasn't being careful. But they'd arrived, and it could only be an island. They'd been heading east for over two hours. Daphne lifted her head weakly. â€Å"I don't care if they eat us the minute we get off, as long as I get to feel solid ground again.† â€Å"This practically is solid ground,† Rashel whispered. â€Å"It's been dead calm the whole way.† â€Å"Tell that to my stomach.† Daphne moaned, and Rashel poked her. Someone was coming down the stairs. It was Lily. Ivan waited above with the taser. They herded the girls off the boat and up onto a little dock. Rashel did her vacant-eyed staring around again, blessing the moonlight that allowed her to see. It wasn't much of a dock. One wharf with a gas pump and a shack. There were three other powerboats in slips. And that was all. Rashel couldn't see any sign of life. The boats rode like ghost ships on the water. There was silence except for the slap of the waves. Private island, Rashel thought. Something about the place made the hair on the back of her neck rise. With Lily in front and Ivan in back, the group was herded to a hiking trail that wound up a cliff. It's just an island, Rashel told herself. You should be dancing with joy. This is the enclave you wanted to get to. There's nothing†¦ uncanny†¦ about this place. And then, as they reached the top of the cliff, she saw the rocks. Big rocks. Monoliths that reminded her eerily of Stonehenge. It looked as if a giant had scattered them around. And there were houses built among them, perched on the lonely cliff, looking down on the vast dark sea. They all seemed deserted, and somehow they reminded Rashel of gargoyles, hunched and waiting. Lily was headed for the very last house on the sandy unpaved road. It was one of those huge â€Å"summer cottages† that was really a mansion. A massive white frame house, two and a half stories high, with elaborate ornamentation. Shock coursed through Rashel. A frame house. Wood. This place wasn't built by vampires. The lamia built out of brick or fieldstone, not out of the wood that was lethal to them. They must have bought this island from humans. Rashel was tingling from head to toe. This is definitely not a normal enclave. Where are all the people? Where's the town? What are we doing here? â€Å"Move, move.† Lily marched them around the back of the house and inside. And at last, Rashel heard the sounds of other life. Voices from somewhere inside the house. But she didn't get to see who the voices belonged to. Lily was taking them into a big old-fashioned kitchen, past a pantry with empty shelves. At the end of the pantry was a heavy wooden door, and on a stool by the door was a boy about Rashel's age. He had bushy brown hair and was wearing cowboy boots. He was reading a comic book. â€Å"Hey, Rudi,† Lily said crisply. â€Å"How're our guests?† â€Å"Quiet as little lambs.† Rudi's voice was laconic, but he stood up respectfully as Lily went by. His eyes flickered over Rashel and the other girls. Werewolf. Rashel's instincts were screaming it. And the name†¦ werewolves often had names like Lovell or Felan that meant wolf in their native language. Rudi meant â€Å"famous wolf† in Hungarian. Best guards in the world, Rashel thought grimly. Going to be hard to get past him. Rudi was opening the door. With Lily prodding her from behind, Rashel walked down a narrow, extremely steep staircase. At the base of the stairway was another heavy door. Rudi unlocked it and led the way. Rashel stepped into the cellar. What she saw was something she'd never seen before. A large low-ceilinged room. Dimly lit. With two rows of twelve iron beds along opposite walls. There was a girl in each bed. Teenage girls. All ages, all sizes, but every one beautiful in her own unique way. It looked like a hospital ward or a prison. As Rashel walked between the rows, she had to fight to keep her face blank. These girls were chained to the beds, and awake†¦ and scared. Frightened eyes looked at Rashel from every cot, then darted toward the werewolf. Rudi grinned at them, waving and nodding to either side. The girls shrank away. Only a few seemed brave enough to say anything. â€Å"Please†¦Ã¢â‚¬  â€Å"How long do we have to stay here?† â€Å"I want to go home!† The last two beds in each row were empty. Rashel was put into one. Daphne looked both sick and frightened as the shackles dosed over her ankles, but she went on gamely staring straight ahead. â€Å"Sleep tight, girlies,† Rudi said. â€Å"Tomorrow's a big day.† And then he and Lily and Ivan walked out. The heavy wooden door slammed behind them, echoing in the stone-walled cellar. Rashel sat up in one motion. Daphne twisted her head. â€Å"Is it safe to talk?† she whispered. â€Å"I think so,† Rashel said in a normal voice. She was staring with narrowed eyes down the rows of beds. Some of the girls were looking at them, some were crying. Some had their eyes shut. Daphne burst out with the force of a breaking dam, â€Å"What are they going to do to us?† â€Å"I don't know,† Rashel said. Her voice was hard and flat, her movements disciplined and precise, as she slid the knife out of her boot. â€Å"But I'm going to find out.† â€Å"What, you're gonna saw through the chains?† â€Å"No.† From a guard on the side of the sheath, Rashel pulled a thin strip of metal. She bared her teeth slightly in a smile. â€Å"I'm going to pick the lock.† â€Å"Oh. Okay. Great. But then what? I mean, what's happening here? What kind of place is this? I was expecting some kind of-of Roman slave auction or something, with, like, everybody dressed in togas and vampires waving and bidding-â€Å" â€Å"You may still see something like that,† Rashel said. â€Å"I agree, it's weird. This is not a normal enclave. I don't know, maybe it's some kind of holding center, and they're going to take us someplace else to sell us†¦.† â€Å"Actually, I'm afraid not,† a quiet voice to her left said. Rashel turned. The girl in the bed beside her was sitting up. She had flaming red hair, wistful eyes, and a diffident manner. â€Å"I'm Fayth,† she said. â€Å"Shelly,† Rashel said briefly. She didn't trust anyone here yet. â€Å"That's Daphne. What do you mean, you're afraid not?† â€Å"They're not taking us somewhere else to sell us.† Fayth looked almost apologetic. â€Å"Well, I'd like to know what they're going to do with us here,† Rashel said. She sprung one lock on the shackles and jabbed the lockpick into the other. â€Å"Twenty-four girls on an island with one inhabited house? It's insane.† â€Å"It's a bloodfeast.† Rashel's hand on the lockpick went still. She looked over at Fayth and said very softly, â€Å"What?† â€Å"They're having a bloodfeast. On the spring equinox, I think. Starting tomorrow night at midnight.† Daphne was reaching across the gap for Rashel. â€Å"What, what? What's a bloodfeast? Tell me.† â€Å"It's†¦Ã¢â‚¬  Rashel dragged her attention from Fayth. â€Å"It's a feast for vampires. A big celebration, a banquet. Three courses, you know.† She looked around the room. â€Å"Three girls. And there are twenty-four of us†¦.† â€Å"Enough for eight vampires,† Fayth said quietly, looking apologetic. â€Å"So you're saying that they take a little blood from each of three girls.† Daphne was leaning anxiously toward Rashel. â€Å"That's what you're saying, right? Right? A little sip here, a little sip there-† She broke off as Rashel and Fayth both looked at her. â€Å"You're not saying that.† â€Å"Daphne, I'm sorry I got you into this.† Rashel took a breath and opened the second lock on her shackles, avoiding Daphne's eyes. â€Å"The idea of a bloodfeast is that you drink the blood of three people in one day. All their blood. You drain them.† Daphne opened her mouth, shut it, then at last said pathetically, â€Å"And you don't burst?† Rashel smiled bleakly in spite of herself. â€Å"It's supposed to be the ultimate high or something. You get the power of their blood, the power of their lifeforce, all at once.† She looked at Fayth. â€Å"But it's been illegal for a long time.† Fayth nodded. â€Å"So's slavery. I think somebody wants it to make a comeback.† â€Å"Any idea who?† â€Å"All I know is that somebody very rich has invited seven of the most powerful made vampires here for the feast. Whoever he is, he really wants to show them a good time.† â€Å"To make an alliance,† Rashel said slowly. â€Å"Maybe.† â€Å"The made vampires ganging up against the lamia.† â€Å"Possibly.† â€Å"And the spring equinox†¦ they're celebrating the anniversary of the first made vampire. The day Maya bit Thierry.† â€Å"Definitely.† â€Å"Just wait a minute,† Daphne said. â€Å"Just everybody press pause, okay? How come you know about all this stuff?† She was staring at Fayth. â€Å"Made vampires, this vampires, that vampires, Maya†¦ I never heard of any of these people.† â€Å"Maya was the first of the lamia,† Rashel said rapidly, glancing back at her. â€Å"She's the ancestress of all the vampires who can grow up and have children-the family vampires. The made vampires are different. They're humans who get made into vampires by being bitten. They can't grow any older or have kids.† â€Å"And Thierry was the first human to get made into a vampire,† Fayth said. â€Å"Maya bit him on the spring equinox†¦ thousands of years ago.† Rashel was watching Fayth closely. â€Å"So now maybe you'll answer her question,† she said. â€Å"How do you know all this? No humans know about Night World history-except vampire hunters and damned Daybreakers.† Fayth winced, and then Rashel understood why she seemed so apologetic. â€Å"I'm a damned Daybreaker.† â€Å"Oh, God.† â€Å"What's a Daybreaker?† Daphne prompted, poking Rashel. â€Å"Circle Daybreak is a group of witches who're trying to get humans and Night People to†¦ I don't know, all dance around and drink Coke together,† Rashel said, nonplussed. She was confused and revolted-this girl had seemed so normal, so sensible. â€Å"To live in harmony, actually,† Fayth said to Daphne. â€Å"To stop hating and killing each other.† Daphne wrinkled her nose. â€Å"You're a witch?† â€Å"No. I'm human. But I have friends who're witches. I have friends who're vampires. I know lamia and humans who're soulmates-â€Å" â€Å"Don't be disgusting!† Rashel almost shouted it. It took her a moment to get hold of herself. Then, breathing carefully, she said, â€Å"Look, just watch it, Daybreaker. I need your information, so I'm willing to work with you-temporarily. But watch the language or I'll leave you here when I get the rest of us out. Then you can live in harmony with eight vampires on your own.† Despite her effort at control, her voice was shaking. Somehow Fayth's words seemed to keep echoing in her mind, as if they had some strange arid terrible importance. The word soulmates itself seemed to ricochet around inside her. And Fayth was acting oddly, too. Instead of getting mad, she just looked at Rashel long and steadily. Then she said softly, â€Å"I see†¦Ã¢â‚¬  Rashel didn't like the way she said it. She turned toward Daphne, who was saying eagerly, â€Å"So we're going to get out of here? Like a prison break?† â€Å"Of course. And we'll have to do it fast.† Rashel narrowed her eyes, trying to think. â€Å"I assumed we'd have more time†¦ and there's that werewolf to get past. And then once we do get out, we're on an island. That's bad. We can't live long out in the wild-it's too cold and they'd track us. But there has to be a way†¦.† She glanced at Fayth. â€Å"I don't suppose there's any chance of other Daybreakers showing up to help.† Fayth shook her head. â€Å"They don't know I'm here. We'd heard that something was going on in a Boston club, that somebody was gathering girls for a bloodfeast. I came to check it out-and got nabbed before I made my first report.† â€Å"So we're on our own. That's all right.† Rashel's mind was in gear now, humming with ideas. â€Å"Okay, first, we'll have to see what these girls can do-which of them can help us-â€Å" Fayth and Daphne were listening intently, when Rashel was interrupted by the last thing she expected to hear in a place like this. The sound of somebody shouting her name. â€Å"Rashel! Rashel the vampire hunter! Rashel the Cat!†

The Torture of Foreign Prisoners †English Essay

The Torture of Foreign Prisoners – English Essay Free Online Research Papers The Torture of Foreign Prisoners English Essay The right of â€Å"innocent until proven guilty† is one of the most important rights we Americans have. Regardless if these people are enemies of the Country, they still have the same rights under our laws. Freedoms of Americans are spelled out plainly in the Constitution, guarded by our laws, and the treaties we have with other countries. Torture violates all of these guidelines. If we do not show these freedoms to people of other countries, then we do our whole country a dishonor. Torture to an enemy of the United States by the military or by any of the other Agencies is wrong and against our own laws and treaties. Our own military’s lawyers have even expressed concern over the use of torture of prisoners. The Judge Advocacy General’s Corps had three of its top lawyers expressed their conserves over this tortures legality. It seems the Military has a manual with their laws and procedures spelled out very plain as to how to teat a â€Å"Prisoner of War.† The lawyers speak and put the reasoning very plain: â€Å"but also would cause public outrage if the tactics became known.† (White). This plainly shows our own military is concerned over this abuse of prisoners. The military knows it is breaking it’s own rules. Army Col. Stuart Herrington, who is a military specialist in interrogations, who has been in Vietnam, Panama, and Iraq during Desert Storm, was sent to the prisons to check for the Pentagon. He had this to say over what was going on: â€Å"Aside from its immorality and its illegality,† says Herrington, torture is simply not a good way to get information. In his experience, nine out of 10 people can be persuaded to talk with no stress methods at all, let alone cruel and unusual ones. Asked whether that would be true of religiously motivated fanatics, he says that the batting average might be lower: perhaps six out of ten. And if you beat up the remaining four? Theyll just tell you anything to get you to stop. (Applebaum). Her is an active Army officer that disagrees with torture. A commander who knows the wrongs of it. He had this to say about the current stories circulating around the water coolers of America. â€Å"At the moment, there is a myth in circulation, a fable that goes something like this: Radical terrorists will take advantage of our fussy legality, so we may have to suspend it to beat them. Radical terrorists mock our namby-pamby prisons, so we must make them tougher. Radical terrorists are nasty, so to defeat them we have to be nastier.† (Applebaum). This is the story being used for validating of torture. There is no proof that this story has any truth. There is something no one has considered, the danger to our own soldiers when they are captured. Here again I quote: â€Å"Worse, youll have the other side effects of torture. It endangers our soldiers on the battlefield by encouraging reciprocity. It does damage to our countrys image and undermines our credibility in Iraq.† (Applebaum) It undermines the work of our soldiers that are helping make Iraq into a country ruled by its people instead of a dictator. The use of torture robes them of their dignity and makes them into another oppressive force in a war torn country. Where did all this begin? America has always been the defender of the oppressed and downtrodden. We as a people are the defenders of freedom. And now that we have been attacked in our homeland we allow our government to break laws and rules that have been set for centuries. Pentagon officials turned to the closest thing on their organizational charts to a school for torture, a program named SERE. Out of fear of future terrorist attacks and frustrated by the slow progress of intelligence-gathering from prisoners at Guantnamo Bay, this program was changed. â€Å"That was a classified program at Fort Bragg, N.C., known as SERE, for Survival, Evasion, Resistance, Escape. Based on studies of North Korean and Vietnamese efforts to break American prisoners, SERE was intended to train American soldiers to resist the abuse they might face in enemy custody. (Bloche). Our Military took a school of how to survive torture and did a one hundred and eighty degree flip on it. Teachings for good were corrupted for use on the suspected terrorist. In a briefing given by General James T. Hill, he stated that a team was sent to the SERE school for this new training. â€Å"General Hill had sent this list which included prolonged isolation and sleep deprivation, stress positions, physical assault and the exploitation of detainees phobias to Secretary of Defense Donald Rumsfeld, who approved most of the tactics in December 2002.† (Bloche). So by our own admittance, the US Army has now changed and started using the training that was for how to survive torture and now use it as how to do torture. Misuse of training to degrade a person that is captured is not and never will be right. SEER’s was made for helping our soldiers, not to make them into torturers. A travesty of warping good things for bad results is now the end result. The manual of the Army states exactly how a prisoner is to be treated. â€Å"While casting aside the field manual flushing it, perhaps, down those toilets into which we are assured no Quran has ever fallen President George W. Bush simultaneously refused a chance to go on record against cruel, inhuman or degrading treatment or punishment of anyone in U.S. government custody.† (Cocco). So it is known that the manual is being thrown ignored with this use of torture. The United States has even signed treaties with other countries banning torture of prisoners, which they are now not following. Why are all these things being ignored? One reason alone is why, the President has so ordered it. The CIA is acting under orders, as is the Military to do what ever it takes to find out information. The fifteenth and sixteenth paragraphs of an article named Military Lawyers Fought Policy on Interrogations by Josh White of the Washington Post Newspaper, puts the blame exactly where it belongs on who is responsible for this. â€Å"In 2002, the State Departments legal adviser expressed concerns that the Bush administration had ignored the Geneva Conventions in deciding how to treat captured members of al Qaeda and the Taliban. Because such captives have been categorized as enemy combatants and not prisoners of war, the administration has said the conditions of their detention are not governed by the Geneva Conventions, though they would be treated humanely. The abuse at Guantanamo Bay has been reported several times in the news. The use of military trained dogs for intimidation and torture is just another atrocity that has come to light. â€Å"They were considered authorized by the Army field manual and Defense Department guidance and were therefore not considered abusive. Identical tactics were later used at Iraqs Abu Ghraib prison by military police officers who were not authorized to employ them.†(White). Using any means possible to find out information to stop terrorist is counterproductive. No valid proof of it working can be found anywhere. There are no cases where any information gained was valid. Any other country in the world would not allow the use of torture to find out information. So why does the United States? So the laws are set, the treaties have been signed, the Code of Conduct manuals have been written, lawyers have complained, as has Congressmen, and still the inhuman acts of torture go on. The common person in the streets, know the wrongness of it. So why does the President still allow torture? References Applebaum, Anne. â€Å"The Torture Myth.† The Washing Post Company. January 12, 2005. Copyright 1996-2005. Blouch, M. Gregg. Marks, Jonathan H. â€Å"Do Unto Others as They did Unto Us.† The New York Times Company. November 14, 2005. Copyright 2005. Cocco, Marie. â€Å"Torturing Prisoners? Not by the Book.† Common Dreams News Center. Copyrighted 2005. Newsday, Inc August 2, 2005. White, Josh. â€Å"Military Lawyers fought Policy on Interrogations.† The Washington Post Company. July 15, 2005. Page A01.Copyright 1996-2005. Research Papers on The Torture of Foreign Prisoners - English Essay19 Century Society: A Deeply Divided EraUnreasonable Searches and SeizuresCapital PunishmentPETSTEL analysis of IndiaDefinition of Export QuotasThe Effects of Illegal ImmigrationGenetic EngineeringComparison: Letter from Birmingham and CritoHip-Hop is ArtHonest Iagos Truth through Deception

A GooD MaN Is HarD To Findand write about essays

A GooD MaN Is HarD To Findand write about essays A Good Man Is Hard to Find The story of A Good Man Is Hard to Find by Flannery OConnor has been debated and analyzed so much because it can be interpreted one thousand different ways. OConnors characters are usually searching for an elusive salvation, and her stories illustrate her views on the human condition. Many spiritual themes weave their way through her work, but never seem to achieve their intended ends. In this story, groups of criminals massacre an entire family while their ringleader discusses theology with the family's grandmother, only a hundred feet away. The source of the misinterpretation of the storys crux emerges from two key characters that OConnor weaved together: the Grandmother, and the Misfit. These two are so complex because they stand for many different things. The most reasonable interpretation of these two characters is that they represent OConnors view on the evil in society. The story begins with the typical family challenged by their grandmother who does not want to take the vacation to Florida. She has read about a crazed killer by the name of the Misfit who is on the run heading for Florida. Unfortunately, she is ignored by ever member of the family except for the little girl June Star who has come to read her grandmother like a book. Ironically, the morning of the trip the grandmother is dressed in her best Sunday clothes and the first one in the car ready to travel as June Star predicted she would be. The grandmother's dress is very nice for a trip she was horrified to take only a day earlier. The grandmother festooned in white gloves, a navy blue dress, and a matching hat, only for the sole purpose of being recognized as a woman in case someone saw her dead on the highway. This logic may seem absurd to anyone who is unfamiliar with aged aristocratic southern culture. Southerners of a high class would dre...

Think tank Assignment Example | Topics and Well Written Essays - 750 words

Think tank - Assignment Example Rather, they are ideas generated on college campuses, in think tanks and in other research organizations around the country (Wiarda 55). This essay is going to draw comparison between the Center for Strategic International Studies (CSIS), Rand Organization and American Enterprise Institute (AEI) think tanks, explore how they function, and finally how these think tanks influence the US foreign policy. Think tanks vary enormously in terms of size, staff, and institutional resources, but they all rely to a certain extent on both public and private channels to exercise policy influence (Wiarda 63). Of the more than 2,000 think tanks in the USA, close to 25percent of these are considered as independent or free standing whereby vast majority are affiliated with university departments. The Center for Strategic International Studies (CSIS) is a popular American think tank that is based in Washington DC in the United States of America and it primary role is to conduct policy studies and strategic analyses on economic development and reconstruction, political and security issues, Global Health as well as climate change and energy (Arin 40). It also focuses on Human Rights, Technology, and Trade and Economics as well as Global Trends and Forecasting throughout the world. Nonetheless, CSIS pays special focus on issues concerning trade, international relations, energy, technology, finance as well as geostrategic. According to a report that was released by the University of Pennsylvania in 2013 entitled â€Å"Global Go To Think Tanks Report†, CSIS is the best think tank internationally for international affairs and security. It was also placed as the fourth best think tank globally and it has been termed occasionally as â€Å"one of the most respected of Washington’s think tanks† (Arin 39). CSIS invites well-known foreign policy and public service officials and from the US Congress and the executive branch inclusive of

The Transformation of Tata Group to the Biggest Conglomerate in South Research Paper

The Transformation of Tata Group to the Biggest Conglomerate in South East Asia - Research Paper Example A change agent is an individual or group who undertakes the process of creating and managing change in an organization. Change agents can be internal, such as employees or managers or it can be people appointed to oversee the change process. In many large organisations and companies driven by innovation, both employees and managers are trained to build up the skills needed for managing the process of change (Tschirky, 2011). Change agents also can be external, such as consultants from outside the firm. The most important contributions that a change agent can make are by sustaining the firm’s present performance and assuring its future growth and performance. A change agent works by enabling employees and other staff members to work effectively according the plan implement and experience the change strategically. The change agent also aims to increase the ability and efficiency of people and resources to produce a change that is sustainable and growth-oriented. For an organisat ion to sustain and show continuous growth, the senior management must establish themselves as leaders and help in reinforcing and establishing the cultures of the company (Carson, 1999). Continuous monitoring and assessment from the senior leaders is very important for the steady growth of the company. The transformation of Tata Group can be greatly credited to the vision and execution of the chairman, which was extraordinary. He is credited for the excellent transformation because he could see his vision for the company and transform it into a reality. After he took over the Tata group, he started introducing strategic changes in the company. The first was by regulating a compulsory policy for retirement age. This step removed a large number of employees from top management. This was done to remove those departments and companies of the group which were not growing and making loss. By replacing these individuals, he cleared the entry for young and fresh talent which will bring new ideas to the company. In addition he also created a Group Executive Office whose members were representatives of the strategic group, on the boards of the Tata companies. The Tata Business Excellence Model (TBEM) was introduced as the Tata Group’s largest change initiative. Excellence Model of the Tata Business (TBEM) was maintained and implemented through specific procedures and quality services. Ratan Tata showed a democratic style of leadership that encouraged openness and creativity among groups. With this approach of leadership he induced openness and creativity among young members of the organisation. He also acted as a supportive leader by helping and encouraging these young professionals in their ideas and plans and implementing them wherever it fitted. Answer 2 Business Streamlining becomes very important during economic instability.

Choose a professional career path such as CIMA, ACCA. and critical Essay

Choose a professional career path such as CIMA, ACCA. and critical evaluation of two professional bodies appropriate for your ca - Essay Example This body has an aim of ensuring that that the growth of accountancy is that of influence as well as reputation. Membership Requirements In terms of membership, CIMA offers two grades, which include Associate and fellow. This means that for associate, an auditor for instance has to pass the qualifying examinations of the institute, should have three years of qualifying practice, which has been proved by being signed by witnesses. Two persons have to propose and second the member. As for the fellow, the auditor, being a member, should have the necessary experience from the senior level (Gowthorpe, 2005). On the other hand, a candidate should register as a member so as to undertake a professional scheme qualification. If a member completes the examination successfully, he/she therefore is transferred to the affiliate status. From this status is when a member is supposed to demonstrate through an application form that they have acquired a practical and supervised experience in accountan cy hence becoming an auditor . They should also have acquired the competence that is of standard level in auditing. Also, after a membership of five consecutive years, a senior membership is automatically awarded. ACCA offers its members the access to the Association of Corporate Treasurers membership. The United Kingdom’s Security & Investment Institute also recognizes ACCA members such as financial accountants (Page, 2006). The members are allowed to take International Taxation advanced diplomas at Chartered Institute of taxation. As for the CIMA, members gain recognition by the Society of Management Accountants of Canada. It has a qualification program with New Zealand Institute of Chartered Accountants. Qualifications In terms of qualification, ACCA provides a variety of diplomas and certificates at a foundation level. This is generally known as accountancy foundations. It offers an entry for individuals who want to pursue a career in finance and accounts but are new to t his field and do not meet the ACCA qualification entry requirements. Other qualifications include International auditing certificates, Financial management diplomas, Certificate and Diploma in International Financial Reporting, for ACCA full membership, individuals are offered MBA from Oxford University (Mike, 2008). CIMA offers a syllabus that is structured to motivate accountants pursuing their career in finance. Therefore, the students are at a position acquire Diploma in management accounting, Advanced management accounting diplomas as well as business accounting certificate. However, this body takes a long process when marking the examinations. Before the examinations are marked, a meeting is held between the examiner and the marker whereby they discuss into details of the marking scheme. The examiner is at a position to moderate the marking system at a closer range hence reviewing the scripts of marking. Differences There are a number of differences between a financial account ant from ACCA and an auditor from CIMA. ACCA for instance is a global organization that caters for financial accountants on a professional level while CIMA offers professional management in accounts internationally. CIMA deals with management on corporate strategy, budget making and variance analysis. On the other hand, ACCA concentrates on the technical accounting that best suits tax accountants, auditors as well as corporate